The Product Marketing Manager will lead GTM strategies and marketing initiatives for emerging assessment products, collaborating with various teams to enhance product adoption and customer satisfaction.
It’s an exciting time to join us! Over the last 12+ years, Ellevation Education has built a thriving, mission-based EdTech business serving the administrators, teachers, and specialists who support English Learners across the US. As part of the Curriculum Associates family since Fall 2021, we have even more opportunities to scale the business and are looking for a key team member to be part of our innovative and evolving organization. Ellevation has also been recognized as a 2024 Boston Globe Best Place to Work and 2025 BuiltIn Best Place to Work for medium size companies.
The Product Marketing Manager is an integral part of Ellevation’s Go-To-Market (GTM) and Product rhythms, working closely with R&D, Sales, Marketing, Customer Success, and other functional teams to drive and support all aspects of GTM. This team member must be extremely collaborative, building trust quickly and bringing a clear point of view - and the voice of the customer - to the work. This is an excellent opportunity to engage with great people and have a meaningful impact on the lives of striving students and their educators.
This role will specifically focus on Ellevation’s emerging product initiatives within the student-facing assessment space and support GTM efforts early on in the product development lifecycle all the way through to commercial availability for a new assessment product.
Responsibilities
- Collaborate across commercial and R&D teams to inform product vision, define positioning and coordinate GTM strategy from early in the development cycle through to launch
- Lead messaging development for Ellevation’s emerging assessment product, and lead the communication and activities required to build knowledge of new-to-market initiatives
- Develop marketing campaigns and programs to build awareness and adoption of new and existing features across Ellevation’s products
- Ensure that Sales and Customer Success teams are fully prepared to sell to and support educational partners, including development and presentation of enablement materials and training programs.
- Shape the market <> product feedback process for Ellevation’s assessment product, acting as a key partner to both R&D and commercial teams
Within 1 month, you will:
- Learn about our core products, understand the key value propositions and differentiating characteristics of each, as well as their respective near-term release plans
- Build understanding of Ellevation’s approach to our emerging assessment offering and meet with key R&D partners to build knowledge of our product strategies
- Build relationships with key business partners, laying a foundation for your work together
- Observe customer-facing engagements and presentations and start to understand the voice of the customer
- Start to support the Director of Product Marketing and functional teams as needed
Within 3 months, you will:
- Establish yourself as the lead and go-to person on your respective product
- Regularly collaborate with functional team members (Product Management, Customer Success, and Sales) on new GTM activities and processes
- Develop positioning and marketing resources to support product vision and strategy for emerging offerings
- Begin to manage partner and internal stakeholder communications independently
Within 6 months, you will:
- Actively collaborate and lead conversations with Product Management, Sales, and Customer Success in representing the voice of the customer, translating customer feedback into actionable insights, implementing new enablement programs, and helping prioritize R&D decisions
- Be deeply immersed in standing up programs/resources to support product adoption and customer satisfaction
Within 12 months, you will:
- Demonstrate a thorough understanding of the wants and needs of our various user personas and how our product is used to improve their lives (district admins, EL specialists, classroom teachers, students)
- Bring a strong Product Marketing point of view and voice of the customer to all next steps in product development and positioning
About you:
- Experience - 5+ years of marketing, product marketing, or product management experience, ideally in a senior capacity (Note: This role will not initially have a people management responsibility)
- Comfortable with Complexity - Experience managing projects from very early or nascent launch cycles in fast-paced environments with multiple stakeholders
- Strategic & Customer Focused - you’re in tune with the voice of the customer and always let the goals drive your strategy, activities, and deliverables. You market solutions, not features.
- A Team Player - with a point of view - you collaborate well and have informed, open-minded discourse with colleagues to develop innovative solutions to challenges and opportunities
- Skilled Communicator - you are skilled at synthesizing customer and internal insights and communicating cross-functionally to inform decision-making. You are comfortable presenting in front of a range of internal and external audiences
- Comfortable with Data - possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies
- Open to Feedback - you value constructive feedback and see it as a way to improve yours/your team’s work
- 2+ years of experience working with EdTEch and/or SaaS products
- An interest in K12 education policy and/or effective local and state government
A plus if you have:
Travel Expectations:
- Remote employees for this role will be expected to travel about 10 times per year (for visits to the Boston office, company-sponsored off sites, and customer visits).
Are you passionate about growth and eager to learn? Do you possess a drive to excel and make a difference? Ellevation values diversity, creativity, and a hunger for new perspectives. While our job postings outline preferred qualifications, we believe that talent comes in various forms. If you're motivated, adaptable, and ready to contribute, we encourage you to apply. We welcome candidates from all backgrounds and experiences, recognizing that unique skills and fresh outlooks are invaluable assets to our team. Don't let a checklist of requirements deter you – take the leap, and let's explore the possibilities together!
About Us:
At Ellevation, we develop world-class software to help educators serve the fastest growing population of K-12 students: English Learners (ELs). Ellevation helps school districts transform their Multilingual Learner programs and ensure all students can achieve their highest aspirations. Our product suite includes a best-in-class data and instructional planning platform, resources to build teacher capacity, and student-facing programs to teach academic language.
We are a fast-growing, mission-driven technology company partnering with over 1,500 school districts and more than 2 million current and former English Learners. Over the next five years, we plan to double the number of ELs we serve and drive measurable outcomes for students. Ellevation merged with Curriculum Associates in 2021 to accelerate impact for Multilingual Learners. Our company continues to operate independently and is well-capitalized to support our ambitious social and financial objectives.
Why Ellevation?
In addition to our great benefits and competitive salaries, here are some things that make us unique:
+ Mission-driven organization where team members are empowered to make a significant impact
+ Opportunities to join Employee Resource Groups and support building a culture of belonging
+ Professional development and growth opportunities
+ Company and team offsites in various cities across the United States
+ Collaborative workspace in the heart of Boston - a stone's throw from many central T stops (Downtown Crossing, Government Center, and Aquarium). Free snacks, beverages, and local organic fruit provided
+ Remote and in-person engagement opportunities, including happy hours, themed events, and competitions
+ Remote and in-person wellness programming to support team’s mental and physical wellbeing
Learn more about our team in our Culture Deck.
Here at Ellevation, we champion diversity, inclusion, equity, and belonging. We strive to build a team that reflects the diverse communities we serve. We are committed to creating an inclusive workplace that promotes and values a range of ideas and opinions.
We believe in building a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. We are proud to have been recognized in prior years as “Best Tech Workplace for Diversity” by the Timmy Awards for investing in training around inclusive behaviors, microaggressions, unconscious bias, and fostering a culture of continuous learning and feedback across the company. We are encouraged by our progress, but there’s more work to be done.
Benefits – Benefits eligible employees (and qualifying dependents) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company's 401(k) retirement plan and receive an employer match up to 50% on the first 7% of your contribution, with pre-tax and Roth options. Employees have access to flexible paid time off for vacations, sick and disability policy, additional 10 paid company holidays, 2 floating holidays and a winter office closure between Christmas and New Year's. In addition, we provide a generous parental leave benefit, back-up childcare or eldercare, and a variety of other perks to support the health and well-being of our employees.
Additional Information: Ellevation operates under Curriculum Associates, LLC, an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.uscis.gov/e-verify.
Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Privacy Rights Act. Click here for more information about our data-collection practices and your rights related to that data.
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Ellevation Education Boston, Massachusetts, USA Office
Collaborative workspace in the heart of Boston - a stone's throw from many central T stops (Downtown Crossing, Government Center, and Aquarium). Free snacks, beverages, and local organic fruit provided.
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