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Mimecast

Product Marketing Manager

Posted 20 Days Ago
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Lexington, MA
Senior level
Lexington, MA
Senior level
The Product Marketing Manager will develop messaging, support sales enablement, create content, and provide market intelligence for cybersecurity products.
The summary above was generated by AI

Mimecast is revolutionizing security by helping customers prevent the evolving and sophisticated threats targeting human error within organizations.

The product marketing organization is looking for an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement and awareness with our Insider Risk Management and Data Protection products.  This role will require an action-oriented marketer who can easily distill technical details into unique value prop, define and build a compelling content and enablement strategy to help us grow our product and marketplace presence.

As an individual contributor, you will play a highly visible and strategic role across the company and will need to engage with key marketing, product and sales leadership stakeholders.

The ideal candidate will play a crucial role collaborating on strategic marketing initiatives that drive awareness, engagement, and revenue by applying your deep cross-functional marketing skill sets and expertise in the cybersecurity industry

What You'll Do:

  • Messaging: Work closely with marketing, sales and product to align key value-based product messaging which map into targeted solution areas and use cases.

  • Sales Enablement: Collaborate closely with sales enablement to bridge the voice of customers, partners, and sales reps, ensuring consistent, simplified messaging that resonates with corporate buyers and decision-makers. Assist in the training and empowerment of sales teams to better communicate the platform's value proposition. 

  • Content Development: You collaborate with the content marketing team to develop resources that support the buyer’s journey, such as blog posts, whitepapers, case studies, webinars, and email campaigns

  • Thought Leadership: Stay at the forefront of industry trends, providing insights and thought leadership in industry events, joint webinars, and conferences. Oversee creation and compelling thought leaderships content such as white papers, blog posts, and website copy highlighting the strengths and benefits of our solutions.

  • Strategic influence: Identify opportunities to improve our offerings, build the business case, and influence cross-functional stakeholders based on your deep understanding of customers, partners, and the market.

  • Market Intelligence: be the expert on our buyers, who they are, how they buy and their key buying criteria.

What You'll Bring:

  • Minimum 5+ years experience in cybersecurity product marketing (experience in data or endpoint security preferred) in high-growth B2B SaaS enterprise software and services company.

  • Market & Competitive Insight: Strong understanding of industry trends, competitive positioning, pricing strategies and market dynamics that influence corporate buyer behavior. 

  • Cross-Functional Collaboration: Proven experience working across multiple departments, aligning different functions towards a common narrative and goal. 

  • Strategic Communication: The ability to communicate complex product information to both executive and technical audiences, ensuring relevance and clarity. Expertise in marketing modern insider risk or data protection technologies, with a deep understanding of how to speak to technical CISO, IT departments and risk teams in highly regulated industries.

  • Drive for Results: Must be a motivated, self-starter who can work independently but also have proper sense about when to check in with manager and key stakeholders.

  • Change Agent Mindset: Must have excellent judgement and be able to work in a changing environment. This position isn’t just about repeating the current playbook.  We want someone who will come in with fresh ideas and new thinking including using emerging technologies and platforms to drive business results.

What We Bring:

We are Mimecasters. And we are agents of change. We pride ourselves on fostering a supportive, inclusive, and dynamic environment where your expertise and leadership can truly shine. As part of our team, you'll collaborate with passionate professionals committed to safeguarding businesses globally with cutting-edge AI-powered security and resilience solutions.

#LI-ND1

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [email protected].

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

Top Skills

B2B Saas
Cybersecurity
Data Protection
Insider Risk Management

Mimecast Lexington, Massachusetts, USA Office

191 Spring St, Lexington, MA, United States, 02421

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