Product Marketing Manager

Product Marketing Manager

Job Description

Looking for a new start? Think bigger. Think Axis!

Are you a dynamic, detail-oriented and hands-on marketer looking for your next professional challenge? Axis’ Americas Marketing Team is looking for a skilled Product Marketing Manager to work with us in our Chelmsford, MA based team. Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis extended video product portfolio. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact.

What you’ll do here as Product Marketing Manager?

• Create, convey, and execute the strategy behind integrated marketing plans in your owned area of the Axis video hardware portfolio.

• Generate awareness and demand for Axis’ products via campaigns and product launch plans.

• Connect marketing strategies directly into short-term and long-term company goals & objectives.

• Continuously set goals and measure ROI of marketing initiatives in order to report relevant results and optimize product marketing plans.

• Actively work with local and global marketing teams and technical teams to determine the most impactful paths to market with new product releases.

• Become a subject matter expert of your owned area of the portfolio and use that expertise to design thoughtful product messaging and positioning.

• Influence and utilize other marketing teams to influence their initiatives and echo your product marketing strategy through their plans.

• Evaluate competitor marketing in order to influence current and future marketing strategies.

What are we looking for/Who are you?

• Project management skills to strategize, plan, execute, and prioritize detailed marketing initiatives.

• Well-rounded knowledge of sales needs, behaviors, and processes with a clear understanding of how marketing can most effectively enable sales teams for bottom-line impact.

• Keen ability to build strong business relationships both internally and externally.

• Good communication and influencing skills with ability to balance openness, honesty, and professionalism.

• Proficiency to learn technical concepts and translate them into clearly understandable marketing messaging that aligns with customer needs.

• Extreme attention to detail with exceptional organizational skills.

• Thoughtful and creative content development and writing proficiencies with a knack for solution selling and storytelling.

• Enthusiasm and passion for brand development.

• Resilient and flexible with an ability to see the big picture.

• Self-starter attitude about how to professionally develop themselves and others around them.

We'd love to hear that you have/are:

• Bachelor’s degree in marketing or related field.

• 4+ years marketing experience in a B2B environment.

• Prefer product marketing experience within a channel sales model.

• Prefer IT industry and/or security industry experience.

• Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platform.

Physical Demands and Travel:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee is occasionally required to lift 20-25 lbs

• Travel up to 10-15% annually

Pay range:

The approximate pay range for this location and position is $86-92K OTE. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities, as well as physical work location within the state.

What we offer:

Axis is a company that puts our employees first. Here is just a glimpse of what we do for our ‘Axians’:

• Inspire you to grow and develop through employer-offered training as well as tuition reimbursement

• Take care of more than just the ‘work you’, but rather the ‘whole you’ through our health, dental, vision, and fitness/health and wellness programs

• Support parents and children through paid parental leave and help alleviate costs through a dependent care reimbursement account

• Encourage work/life balance with generous vacation benefit, plus a 3-week sabbatical on your 5-year anniversary (and every 5 years after!)

• Help prepare for your life after retirement through our 401(k) program and employer matching

Type of EmploymentPermanent Employment

Posting End Date2025-04-04

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast