The Product Marketing Manager will define go-to-market strategies, craft messaging, and drive adoption for developer tools and enterprise solutions, collaborating with Product, Engineering, Sales, and Marketing.
The Role
As we expand our product offerings—including Bolt.new and enterprise solutions—we seek a Product Marketing Manager to define our go-to-market strategy, craft compelling product narratives, and drive adoption across developer and enterprise audiences.
This role requires a deep understanding of developer tooling, strong positioning and storytelling skills, and the ability to work cross-functionally with Product, Engineering, Sales, and Marketing. If you're passionate about developer-first products and thrive in a fast-paced environment, we’d love to hear from you!
Responsibilities
- Develop and execute product marketing strategies to drive awareness, adoption, and engagement for StackBlitz and Bolt.new.
- Craft compelling messaging and positioning that clearly articulates the value of StackBlitz to developers, teams, and enterprise customers.
- Own go-to-market strategy and execution for new feature launches, partnering closely with Product and Engineering.
- Create and maintain product collateral, presentations, whitepapers, and case studies that support sales and marketing efforts.
- Conduct market research and competitive analysis to inform positioning, messaging, and product strategy.
- Enable the Sales team with training, playbooks, and content to effectively communicate the value of StackBlitz’s products.
- Develop thought leadership content, including blog posts, webinars, and conference presentations, to establish StackBlitz as a leader in web development.
- Collaborate with Engineering and Developer Relations to ensure technical accuracy and alignment in marketing materials.
- Track and analyze key product marketing metrics, iterating on messaging and campaigns based on insights.
How You’ll Contribute
- Shape the Story – Define the narrative and positioning for StackBlitz, ensuring it resonates with developers and enterprises alike.
- Drive Product Adoption – Develop and execute GTM campaigns that increase awareness and drive engagement.
- Bridge Sales & Product – Translate technical capabilities into compelling stories that empower Sales and educate users.
- Enhance Customer Insights – Conduct research and analyze data to refine messaging and identify new opportunities.
- Thought Leadership – Build StackBlitz’s presence in the developer community through content, events, and partnerships.
Qualifications
- 5+ years of experience in Product Marketing (preferably for developer tools, SaaS, or enterprise software).
- Strong technical acumen, with the ability to understand and communicate complex developer workflows.
- Proven experience in positioning and launching products, especially in developer-first or enterprise SaaS markets.
- Exceptional storytelling and writing skills, with the ability to craft compelling narratives.
- Experience collaborating with cross-functional teams, including Product, Engineering, Sales, and Marketing.
- Data-driven mindset, with the ability to analyze trends and measure the impact of marketing initiatives.
- Experience in developer relations, content marketing, or community engagement is a plus.
Absolutely NOT Required
- A college degree
- Being located in or authorized to work in the United States
- Having ALL of the skills/experience listed above. If you're interested in the job, please apply!
This role is perfect for a strategic thinker and strong communicator who is passionate about building go-to-market strategies for developer-first products. If you’re ready to make an impact at StackBlitz, let’s chat! 🚀
About Us
StackBlitz is on a mission to bring web development into the browser. We are already trusted by over 1M developers every month. Our users are globally distributed and use StackBlitz for learning, collaboration, open source projects, and at work on world-class development teams.
You will feel at home on our team if you have trouble closing your laptop at the end of a long day of working on a particularly tricky problem, and at the same time recognize that a healthy personal life is more important than stressing about work during personal time. We all love to work hard and get stuff done, but know that optimal performance is achieved when we are fulfilled and happy in our personal lives.
Perks at StackBlitz
- 100% remote company
- Medical, dental, and vision coverage for employees and dependents (for US employees)
- Paid parental leave
StackBlitz = Equal Opportunity Employer
We are actively seeking to create a diverse work environment because teams are stronger with different perspectives and experiences. We encourage YOU, whoever you are to apply!
We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of StackBlitz are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
Top Skills
Developer Tooling
Enterprise Software
SaaS
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