(Sr.) Product Marketing Manager

What You’ll Do:

As a (Sr.) Product Marketing Manager at NinjaTrader, you will be at the forefront of driving growth and adoption of our products by crafting and executing go-to-market (GTM) strategies. You will influence product positioning, define customer-centric narratives, and collaborate closely with cross-functional teams to ensure alignment across the GTM process. This is a highly impactful role where you will be key to delivering experiences that drive business growth and customer engagement.

In this role, you will manage:

• GTM Strategy & Execution: Develop and execute robust marketing strategies and GTM plans that drive product adoption and customer engagement. This includes competitor research, defining and understanding the target audience, developing compelling positioning, and ensuring the value proposition resonates across customer touch points thereby driving adoption.
• Cross-functional Collaboration: Lead the GTM process, working with teams like product, engineering, sales, and marketing. Ensure alignment and execution in line with GTM strategy throughout the lifecycle of the product, from concept to post-launch.
• Customer Insights & Strategy Development: Work with the Customer Insights team to leverage data and research, building a deep understanding of the audience. Use this insight to shape product positioning and inform GTM strategies that resonate with target audiences.
• Storytelling: Craft compelling narratives that will make our product stand out to the audience. Define audience needs, value proposition and develop differentiated customer narratives.
• Influence Product Strategy: Partner with product teams to provide input on product development based on market and customer insights. Ensure that the products we build meet the needs of our audience and storytelling is built into the experience (within and outside the product).
• Activation: Monitor product adoption and collect feedback to refine future GTM plans. Analyze performance against KPIs and provide actionable insights to optimize future strategies.

What you'll need:

• 5+ years of product marketing experience in high-growth fintech, or tech industry
• Demonstrated ability to execute GTM strategies and lead product launches for complex products
• A proven track record of driving business results through well-executed marketing programs
• Proven experience working with cross-functional teams and driving successful outcomes
• Exceptional communication skills, with the ability to influence stakeholders, present to senior leadership, and drive alignment across teams
• Strong analytical skills and the ability to develop data-driven insights that turn into actionable marketing strategies
• Ability to track and report on KPIs to measure and communicate the effectiveness of marketing initiatives and their direct impact on business outcomes
• A self-starter who thrives in a fast-paced, dynamic environment and brings clarity to ambiguous situations
• Low ego, high EQ, and a collaborative work ethic

Bonus Points For:

• Marketing experience in or a strong understanding of the active trading space
• Previous experience in a B2C marketing for fintech/tech companies

Compensation:

The salary range for this role will be $130,000.00 - $150,000.00 annually or up to $180,000 annually for Sr-level candidates. In addition, this position will also receive an annual target bonus of up to 10%. Bonus pay at NinjaTrader is based on individual performance (50%) as well as company/team performance (50%). 

Salary and bonus earnings are only two components of the total compensation package offered by NinjaTrader. NinjaTrader offers a 401K plan through ADP under which the company will match up to 3.5% of employee contributions. Annual PTO allowance begins at 15 days per year (some positions may qualify for more) plus seven paid holidays. Additional details on our total compensation package and benefits are listed below.