Product Marketing Manager

**This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.**

Tulip, the Frontline Operations Platform, is empowering the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip’s frontline operations platform, companies can empower engineers closest to operations to digitally transform their facilities and gain real-time visibility into the people, machines and processes involved in production--all in a matter of days. 

Companies of all sizes and across industries, including complex manufacturing, pharmaceuticals, and medical devices, have implemented composable solutions with Tulip’s platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity with guided workflows, capturing and analyzing real-time data, and continuously improving operations.

A spinoff out of MIT, the company is headquartered in Somerville, MA, with offices in Germany, Hungary, and Singapore. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2024. Learn more at tulip.co. 

About You:

You are a strategic thinker with a passion for translating complex ideas into clear, compelling messaging. A natural storyteller, you craft positioning that resonates with customers and aligns teams around a shared vision.

Collaboration is at the heart of how you work—you can navigate conversations with technical and non-technical stakeholders, ensuring alignment and clarity across teams. You’re a creative problem solver who knows how to balance big-picture strategy with execution, prioritizing projects that drive real business impact.

At Tulip, you’ll have the opportunity to grow, experiment, and make a meaningful impact in a high-energy startup environment. If you love blending creativity with data-driven decision-making to shape go-to-market strategies, we’d love to hear from you!

What skills do I need? 

• 3-5+ years of product marketing experience, demonstrating a proven ability to to drive product adoption and shape industry narratives.
• Proven ability to lead complex, cross-functional product launches and marketing initiatives from concept to execution, effectively navigating a fast-paced and evolving market.
• Expertise in utilizing market research, competitive analysis, and customer feedback (VOC) to inform product positioning, messaging, and go-to-market strategies, driving measurable business results.
• Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms.
• A strong understanding of technical products and/or experience in manufacturing is highly valued. A Bachelor's degree in STEM or related fields is a plus.

Key Responsibilities:

• Develop compelling, industry-specific messaging for life sciences and manufacturing that differentiates our technology solutions and drives market leadership.
• Lead and execute impactful product launches, collaborating closely with product, engineering, and sales to drive adoption and revenue.
• Conduct in-depth market research on manufacturing trends, competitive solutions, and customer needs to craft compelling positioning and messaging. 
• Empower sales and customer success teams with high-value materials, playbooks, and training to accelerate deal cycles and customer adoption.
• Create authoritative content—whitepapers, case studies, and presentations—that establishes Tulip as an innovator in the manufacturing technology space. 
• Define key metrics for product adoption and marketing performance, using insights to refine positioning and GTM execution.
• Work closely with executives, product teams, and external partners to align on growth strategies, influence the roadmap, and scale the company’s impact in the manufacturing sector.

Key Collaborators:

Product Management, Content Marketing, Demand Generation, Sales Engineering, Customer Success

Working At Tulip

We are building a strong, diverse team that values hard work, families, and personal well-being. 

Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and building a diverse team is our top priority. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.