Aura Logo

Aura

Product Marketing Manager, Wellbeing

Posted 3 Days Ago
Remote
Hiring Remotely in USA
120K-140K
Senior level
Remote
Hiring Remotely in USA
120K-140K
Senior level
Develop and implement targeted marketing strategies for Aura's digital wellbeing solutions, enhancing brand equity and customer subscriptions through collaboration with cross-functional teams and market research.
The summary above was generated by AI

Aura is on a mission to create a safer internet.  In a world where our lives are increasingly online, Aura's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly.  This is an exciting phase at Aura, and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations. 

Come build with us!

About the Role:

As a member of the Product Marketing Team, you’ll focus on consumer and partnership channels—such as schools and healthcare organizations—to help expand Aura’s reach for its digital wellbeing solutions.

You will develop and implement targeted marketing strategies in these important growth channels, highlighting how Aura’s products promote online safety and healthier digital habits for kids and adults. Your main objectives are to increase brand equity, customer subscriptions, and revenue. 

The Product Marketing leader we’re looking for is customer-centric, data-driven, highly-organized and results-oriented. Experience in a ‘test-and-learn’ environment and data-driven decision making is necessary. This leader is an excellent cross-functional collaborator with strong written and oral communication skills. 

Day to Day:

  • Lead go-to-market strategy targeting customers directly, as well as through schools, healthcare organizations, and related partners. Collaborate with Marketing and Sales, using research-driven segmentation and competitive market analysis to inform your approach. 
  • Work with product managers to define product strategy and roadmaps, ensuring alignment on key value propositions. Make sure offerings meet customer and partner expectations while delivering meaningful value.
  • Own the customer journey mapping, identifying key touchpoints for boosting engagement, adoption, and retention. 
  • Develop sales enablement tools like case studies, presentations, and product collateral to support Sales efforts.
  • Craft compelling messaging that resonates with target audiences, emphasizing benefits related to digital health and safety. Leverage data science and medical insights to develop claims and value propositions that drive sales. 
  • Partner closely with cross-functional teams—including Product, Design, Analytics, Data Science, Medical, CRO, and Communications—to successfully launch new products and initiatives. Strong organization and collaboration skills are essential.
  • Help grow the business and improve ROI by working with Growth teams to develop channel test plans and promotional strategies based on sound financial targets. This may involve creating and testing assets like landing pages, digital ads, and more.
  • Ensure all go to market functions (i.e., Sales, Marketing, Customer Success) are fully prepared, with a solid understanding of product features and messaging.
  • Conduct ongoing market research to monitor the competitive landscape and customer needs, sharing insights to support differentiation and strategic planning.

What you bring to the table:

  • Bachelor’s degree or equivalent practical experience
  • 8+ years experience in marketing
  • 3-5+ years in product marketing within B2C and / or B2B2C
  • Experience running promotions, pricing, and packaging tests
  • Experience in messaging/positioning, market research, A/B testing, cross-functional project management, and multiple marketing channels
  • Experience with marketing data analytics, channel optimization, and financial forecasting
Additional preferred qualifications:
  • Experience in SAAS
  • Experience with marketing through schools or healthcare organizations
  • Experience in ed-tech, children’s products, mental wellness or digital safety industry a plus
  • Excellent communication, analytical and quantitative skills
  • Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
  • Demonstrated ability to drive measurably successful product launches and campaigns
  • Ability to work on multiple projects in a fast-paced dynamic environment, and be flexible to changing business needs

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $120,000-$140,000, but may vary depending on job-related knowledge, skills, experience and location.


#LI-remote



Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.

Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.

Important privacy information for United States based job applicants can be found here.

Top Skills

A/B Testing
Marketing Data Analytics
SaaS
HQ

Aura Boston, Massachusetts, USA Office

Right in the heart of the Seaport District, our office has incredible views of Boston Harbor. Only a short walk to many great restaurants and shops, culture surrounds this diverse, tech-forward neighborhood. We can't wait for everyone to be able to enjoy this amazing space!

Similar Jobs

An Hour Ago
Remote or Hybrid
4 Locations
100K-120K Annually
Senior level
100K-120K Annually
Senior level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Marketing Manager will oversee a team of Marketing Associates, ensure successful marketing strategies, and stay updated on current marketing trends.
An Hour Ago
Remote or Hybrid
4 Locations
120K-120K
Senior level
120K-120K
Senior level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Senior PPC Specialist will manage and optimize PPC campaigns, strategize budget priorities, collaborate with teams, and leverage analytics to drive successful marketing initiatives.
Top Skills: Google AdsGoogle Analytics 4Google Tag ManagerLinkedInMatomoMetaMicrosoft AdsProgrammatic AdvertisingRedditTwitter
An Hour Ago
Remote or Hybrid
4 Locations
50K-50K
Junior
50K-50K
Junior
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Social Media Associate will manage Instagram engagement, collaborate with the marketing team, and keep up with trends to enhance client communication.
Top Skills: Instagram

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account