Product Marketing Manager - Industry Solutions

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Location:

Logitech is proud to support a hybrid/remote work culture.  This full-time role will be open to hybrid candidates based near our Irvine, CA and San Jose, CA offices as well as remote candidates in other offsite US locations.  

Team & Role:

Logitech is seeking a dynamic, seasoned marketing professional to join Logitech’s Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for our customers.  This role will lead product marketing for Logitech’s solutions for customers in public sector industry verticals including government, health care, and education.  In this role, you will craft strategic messaging, marketing and communications plans and content that resonates with internal and external audiences and elevate Logitech’s position in the marketplace.  

This deeply collaborative role requires a strong leader adept at developing product marketing strategy inspired by customer insights, enabling commercial teams, driving results through cutting-edge marketing campaigns and content, and leading and aligning stakeholders across a complex organization.  

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech:

• Strategic foundation and customer insights:  Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution. 

• Storytelling:  Communicate the customer benefits of technical features across all touchpoints. Develop clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.   

• Marketing and communications launch plan:  Define objectives, communication channel mix and campaigns to amplify the launch, partnering with communications, commercial and product/portfolio teams.  

• Creative and content development:  Craft creative briefs and lead cross-functional, cross-departmental and agency teams to create creative and content assets to be used in packaging, sales / channel enablement, digital channels and events for awareness and demand generation campaigns highlighting the differentiation and impact of Logitech’s products and solutions.    

• Marketing toolkit creation:  Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets and training materials to enable the commercial organization and regional teams to activate and execute with excellence around the globe.  

• Lifecycle marketing:  Drive strategic marketing initiatives throughout the product lifecycle, ensuring continuous engagement and healthy portfolio performance.  

• Performance monitoring and optimization:  Monitor and analyze marketing performance to drive continuous improvement in marketing efforts.   

• Team leadership:  Lead cross-functional, cross-departmental and agency teams to develop and execute marketing plans.   

Key Qualifications:  

The ideal candidate will bring: 

• Technology product marketing experience focused on B2B/enterprise audiences and highly technical consumer electronics categories

• Experience translating customer insights, tailoring messaging and marketing strategies for key audiences in public sector industry verticals including government, health care and education.  

• Communication:  excellent writing, editing, presentation and public speaking, and storytelling skills for internal and external audiences.  

• Deep technical understanding:  Ability to translate technical features and audience insights into customer-centric narratives. 

• Outstanding leadership skills to inspire, influence and collaborate with cross-functional and cross-department teams across a complex, global organization and with external agencies and partners.  

• Ability to transform ideas into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives.  

• Data-driven decision maker with strong analytical skills.  

• Track record of delivering exceptional business results

• Willingness to travel up to 15%

• Bachelor’s degree or equivalent industry experience

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This position offers an Annual Salary of typically between $ 101K and $ 220K dependent on location and experience.  In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.  

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.