Product Marketing Manager, Competitive Intelligence

ABOUT THE ROLE

We’re looking for an exceptional, results-driven Product Marketing Manager to drive Competitive Intelligence, including competitive positioning and enablement across our suite of contact center AI products. This role reports to a Senior Product Marketing Manager and competitive intelligence leader, and you’ll collaborate closely across our Product, Marketing, Sales, and Customer Success teams to drive go-to-market success across the Cresta platform. 

• Run competitive research from a position of strength: Cresta is recognized by tier-1 analysts, household-name investors, and Fortune 10 enterprises as a leader in AI for contact center applications. This role is a rare chance to do competitive intelligence from a position of advantage, arming our teams with insights that shape the future of the industry.
• Work on one of the most exciting, real-world validated applications of AI: The contact center is one of the most proven arenas where AI is delivering measurable value for the world’s leading enterprises. This role is your opportunity to operate at the frontier of applied AI.
• Tons of white space to make an impact: Competitive Intelligence at Cresta is at an inflection point, going from a one-person operation to a lean team of two with this role. That means no shortage of opportunity to shape your role and contributions and make a huge impact, including owning and expanding high-value programs like win/loss analysis and buyer listening.
• Distributed, remote-friendly team with hubs in key markets: The marketing team is distributed across the country, including San Francisco, Chicago, Atlanta, and New York City, with Cresta offices in SF, Sunnyvale, and NYC for candidates in those markets who want to have a home base.

RESPONSIBILITIES

• Own the development and continuous refinement of positioning and messaging against a wide and growing set of competitors in one of the most competitive markets in enterprise software. 
• Analyze competitors across product areas, using your ingenuity to gather intelligence, identify opportunities, anticipate threats, guide our competitive positioning & differentiation tactics, and influence our future roadmap priorities.
• Create compelling sales and marketing collateral based on your research and findings that helps us clearly communicate our differentiation and value.
• Partner closely across product, sales, and marketing, serving as the connective tissue to build and execute competitive intelligence strategies that drive the growth and success of Cresta’s products.
• Partner with the rest of the marketing organization to develop competitive perspectives and contributions to highly effective campaigns that feed our revenue pipeline. 

QUALIFICATIONS

• Bachelor’s degree in Business, Economics, Communications, Data Science, or a related field; or equivalent practical experience.
• 2+ years of professional experience in competitive intelligence, market research, consulting, strategy, or a related analytical role.
• Highly-organized with an ability to research, validate, and synthesize information from multiple sources into clear and actionable insights.
• Strong written and verbal communication skills; comfortable presenting your findings succinctly for both peers and leadership.
• Demonstrated experience creating reports, briefs, or presentations that inform business or go-to-market decisions.
• Highly curious, detail-oriented, and resourceful - able to think outside the box to find intel and separate signal from noise in ambiguous situations.
• AI-native mindset: fluency in using AI tools (e.g., ChatGPT, Perplexity, etc.) as a force multiplier for research, analysis, and communication.

PREFERRED QUALIFICATIONS

• Exposure to competitive intelligence, familiarity with CI tools like Klue.
• Experience in software categories related to contact centers and customer experience. 
• Domain knowledge of large language models and applications of AI in the enterprise.

PERKS & BENEFITS

• Medical, dental, and vision plans that are designed to fit you and your family’s needs.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Monthly Gym & Phone allowance
• Work from home office stipend to help you succeed in a remote environment.
• Lunches and dinners included for in-office employees via Grubhub 

COMPENSATION AT CRESTA

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $120,000–$150,000 + Offers Equity