The Product Marketing Lead will position products, create marketing materials, support launches, gather market feedback, and maintain competitive intelligence.
About Ketch
Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.
With privacy expectations rising, regulators tightening enforcement, and brands hungry for permissioned data that actually performs, the market is moving fast. That’s where you come in.
Role Overview
We’re hiring a Product Marketing Lead to shape how Ketch shows up to the market, through crisp positioning, compelling narratives, and strong go-to-market execution. This is a mid-level role for a technical, product-fluent marketer (or a former product manager looking to move into product marketing) who can translate complex product capabilities into buyer values and outcomes.
You’ll work closely with Product, Sales, Demand Gen, and Enablement teams to build market-facing and sales-facing materials, bring market feedback back to the product team, and keep Ketch sharp on the competitive landscape.
What You'll Do
Positioning and messaging
- Own and evolve core product messaging: buyer pains → Ketch value → proof.
- Develop personas, use cases, and solution narratives that help the market “get it” quickly.
- Partner with Product and Sales to keep positioning current as the product evolves.
Content and assets
- Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
- Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
- Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
Product launches and go-to-market execution
- Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings.
- Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
Competitive and market intelligence
- Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
- Translate competitive insights into practical outputs (battlecards, objection handling, “why Ketch” proof points).
Voice of customer and feedback loops
- Capture and synthesize feedback from Sales, Partners, Customers, and the market.
- Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).
What You Bring
Required
- 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
- Strong writing and editing skills—you can ship clear, persuasive copy fast.
- Comfort with technical concepts and translating them for non-technical buyers.
- Excellent communication and stakeholder management across Product, Sales, and Marketing.
- Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.
Big plus
- Former product manager (or strong technical background) with interest in GTM and storytelling.
- Experience supporting launches, sales enablement, or competitive intelligence.
- Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
- Strong preference for candidates in San Francisco or Chicago.
If you’re excited by the idea of helping brands respect consumer privacy while unlocking more value from data, we’d love to meet you.
Top Skills
Adtech
B2B Saas
Compliance
Consent
Data Governance
Martech
Privacy
Sales Enablement Tools
Similar Jobs
Software
The Lead Growth Product Marketing Manager drives customer acquisition through high-leverage marketing programs, collaborates with cross-functional teams, and ensures accountability for revenue impact.
Top Skills:
B2B SaasMarketing ProgramsRoi Modeling
Software
The Lead Product Marketing Manager will own product positioning, messaging, and go-to-market strategy, collaborating with Product, Sales, and Customer Success to drive adoption and customer value.
Top Skills:
SaaS
Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
Lead GTM and product marketing for Circle's Liquidity product pillar. Define positioning, craft messaging, execute launches, enable sales and partners, lead competitive intelligence, and drive cross-functional strategic initiatives to increase awareness, adoption, and usage.
Top Skills:
BlockchainCrypto RailsDefiPayments InfrastructureStablecoinsUsdc
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
