Product Marketing Lead

TL;DR - We’re looking for a world-class Lead Product Marketing Lead to own Lovable’s core positioning and lead a growing team of product marketers. You’ll drive launches, activation, retention, and education, shaping how the world understands a brand-new product category. This is a high-growth, high-impact role at the heart of our company’s strategy.

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

• Strong track record owning core messaging & positioning and driving product launches.

• Experience building and managing teams, ideally as a player-coach.

• History of driving activation, retention, and education initiatives that moved the needle.

• Fantastic working cross-functionally with engineering, product, design, and sales.

• Exposure to multi-audience GTM strategies (B2C, B2B, enterprise).

• Early adopter of AI tooling for marketing

• Category creation experience: we’re building a new category, so extra points if you’ve done so successfully before

• Build and lead the product marketing team (3–5 people initially).

• Define and refine our core messaging and positioning—be the creator and guardian of how the world understands Lovable.

• Develop deep audience insights and translate them into targeting, messaging, and strategy.

• Own product launches end-to-end: strategy, execution, measurement, and iteration.

• Drive activation and retention, ensuring users succeed and stick.

• Oversee product education, empowering users with the knowledge they need.

• Partner cross-functionally with product, engineering, design, and sales to align strategy and execution.

• Shape long-term GTM strategies that address multiple audiences across multiple channels.

1. Fill in a short form then jump on an initial exploratory call.

2. We'll send you a quick take-home asking to present your best work over a loom video presentation.

3. Join us for a round of interviews to discuss your experience in more depth

4. Join us for trial work lasting 1-2 days remote or on-site. We'll see how you tick and you get to meet the team and explore whether joining Lovable feels right for you.

About your application

• Please submit your application in English. It’s our company language so you’ll be speaking lots of it if you join.

• We treat all candidates equally - if you’re interested please apply through our careers portal.