Product Marketing Lead, Marketing Automation

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We're looking for a seasoned and versatile Product Marketing Lead-a true Swiss Army knife-to join our Platform PMM team. In this role, you'll tackle Marketing Automation products, the company's flagship offering and a core revenue driver fueling our growth.
You'll be the GTM partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You'll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.
If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
How You'll Make a Difference:

• Researching the market landscape of product areas we're exploring - including TAM/SAM, competitors, packaging & pricing, and much more
• Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
• Launching new, innovative products and features into market that cut through the noisy landscape
• Crafting differentiated positioning and messaging to test and establish for new products
• Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
• Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you'll launch
• Architecting a scalable GTM plan and driving meaningful product adoption and revenue growth
• Perform other related duties as assigned.

Who You Are:

• 8+ years of experience in B2B SaaS product marketing roles
• Marketing tech experience and or e-commerce is a huge plus
• Know what great work looks like - bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
• Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
• Love and thrive in a fast-paced, dynamic environment

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
Massachusetts Applicants:It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$148,000 - $222,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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