Product Marketing Director

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

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Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Job Description

Wood Mackenzie is looking for an accomplished, tenacious and curious Product Marketing Director. This leadership role will play a key part in our quest to bring our customers the most reliable decision intelligence from our expert analysts, enhanced by the latest technology. It’s a unique role that offers you scope to lead your portfolio marketing strategies, while being an individual contributor at the same time. It’s a fully hands-on approach. 

It is an exciting time to join Wood Mackenzie as Product Marketing Director – as we develop our AI-enabled data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a pivotal role in driving the growth of our portfolio and delivering business success.

You will be working at the intersection of product, marketing and sales to help bring our customer value creation to life. You will define and execute product marketing strategies for your product portfolio, leading and delivering all product marketing efforts, fully aligned with your stakeholders. A core part of this role is creating compelling customer stories driven by user insight. Aligned with our sales methodology and priorities, you will lead the development of sales tools and work with growth marketing team to define and deliver the marketing strategy for the assigned market portfolio.

Main Responsibilities

Customer perspective:  

• Obtaining and using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates.

Target market and buyer persona definition:        

• Working closely with the product and the wider go-to-market team, use market segmentation to position products for each customer group. Create user and buyer personas and messaging to aid strategic selling.

Go to market planning:

• Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with growth marketing teams.

Tools and assets creation:

• Develop sales tools including product playbooks, competitor battlecards and sales decks. Work with a broader marketing, content and creative teams to create a range of assets with business outcomes-led messaging.

Effective marketing across full lifecycle:

• As part of the leadership team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

About You

We are looking for someone with:

• Specific expertise in business-to-business product marketing
• Outstanding writing skills
• An exceptional stakeholder manager who knows how to influence outcomes
• Experience of managing the product lifecycle from a product marketing perspective
• Excellent storytelling skills
• Interest and desire to advance their AI skills
• Confidence to challenge constructively and stay focused on value

Expectations

• We have a hybrid working environment and the successful applicant is expected to work from the office at least 2 days per week to foster good working relationships and contribute to our culture. This may be subject to change in the future.
• Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.