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The Product Marketing Director leads the marketing function, develops strategies, manages teams, and drives go-to-market plans for new products in the ad tech space.
Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
The Product Marketing Director will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about emerging channels, products, and solutions for OpenX. You will champion our customers' needs and our brand’s values. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position a growing set of features and capabilities for ongoing success and growth. Reporting to the Vice President of Marketing, the Product Marketing Director of emerging products will lead go-to-market activities for new OpenX solutions and partnerships, and own the client-facing roadmap. You will act as a liaison between our product, strategic partnerships, and revenue teams and serve as the subject matter expert on emerging capabilities and solutions.
Responsibilities:
• Lead the product marketing function to execute a vision and strategy for the global team to drive business objectives.
• Acting as a player-coach, this role will coach, lead, manage, and inspire a high-performing, results-oriented team with one direct report.
• Drive and develop operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
• Inspire creativity in the team to engage with them on developing new and existing target audiences/personas in new and unique ways.
• Support a global team throughout the go-to-market process. Manage and build insight-driven product marketing strategies to drive business impact.
• Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products.
• Partner with strategic partnerships, product, and marketing leaders to align messaging and leverage marketing activations.
• Simplify complex subject matter into clear, simple messaging and jargon-free marketing and positioning aligned to customer needs.
• Embrace an analytical mindset to leverage insights and data to drive impact and revenue results.
• Understand broader market trends, our customers, and the business landscape of adTech, and serve as the internal subject matter expert and center of excellence when it comes to competitive capabilities and GTM.
• Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for success.
• Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM.
Qualifications:
• 10-15 years of experience with a minimum of 5-10 years in product marketing
• An experienced people leader who has successfully developed talent
• Deep understanding of the B2B advertising/marketing technology space or product marketing experience
• Experience supporting partnerships and leading co-marketing activations
• Experience in the programmatic advertising and adtech industries
• Ability to develop and lead customer demos and create scalable training for external-facing products
• Experience working with data providers and adtech vendors
• Knowledge of customer experience, CRM, and customer lifecycle management
• Excellent verbal and written communication skills
• Ability to translate complex concepts into competitive, compelling marketing messages
• Experience with: Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira or similar project management software and agile development environments.
Nice-to-have experience:
• Pragmatic marketing certification
• Global marketing experience
Pursuant to any state, local ordinance, or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
OpenX is committed to fair and equitable compensation practices. For all applicants, the base salary range is noted above, per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.
A summary of our benefits, which include medical, dental, vision, 401k, equity and more, can be viewed here: https://www.openx.com/company/careers/ A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We are all owners of OpenX
We all have a voice to improve OpenX
We stake our personal and professional reputations on the excellence of our work
We are not interested in just "doing our jobs"; we take ownership to drive results
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX TRAITS
Our three traits capture what makes a great team member at OpenX.
HUMBLE
Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.
DRIVEN
Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.
SMART
Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: November 21, 2024
Top Skills
Asana
Google Workspace
Hubspot
JIRA
MS Office
Salesforce
Slack
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