Director of Product Marketing, Agentic Process Automation (APA)

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

We are seeking a visionary Director of Product Marketing, Agentic Process Automation (APA) to define and execute the go-to-market (GTM) strategy for our cutting-edge enterprise Agentic Process Automation (APA) platform. This role is pivotal in shaping competitive positioning, supporting analyst relations efforts, and driving market adoption of multi-agent orchestration at scale.

As a key member of the Product & Solutions Marketing team, you will collaborate cross-functionally with product, sales, and strategic partners to craft compelling narratives, empower the field with best-in-class enablement assets, and position our platform as the category leader in agentic automation. If you're passionate about disruptive technologies, thrive in a fast-paced environment, and excel at translating complex innovations into clear, impactful messaging—this role is for you.

Who you’ll report to:

This role reports to our Sr. Director, Product and Solutions Marketing

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Strategic Positioning & Messaging

• Partnering closely with product management to bring product innovations to life through clear, compelling storytelling that highlights business impact, differentiation, and market relevance

• Developing and executing GTM strategy for the Agentic Process Automation platform, ensuring alignment across marketing, product, and sales to drive adoption and revenue growth

• Owning and driving targeted sales plays that fuel pipeline growth, accelerate deal velocity, and improve win rates in priority verticals

• Crafting differentiated messaging that clearly articulates business value, ROI, and competitive advantages to enterprise buyers

• Leading competitive intelligence efforts to sharpen market positioning and arm sales with effective objection-handling strategies

• Driving thought leadership initiatives that shape industry narratives, influence enterprise adoption, and position our platform as the definitive leader in Agentic Process Automation

Go-to-Market (GTM) Execution

• Leading product launches, ensuring seamless alignment across product, sales, campaign, customer advocacy, and the broader GTM teams

• Developing and rolling out structured sales plays, equipping sales teams with value frameworks, customer pain points, and competitive positioning to accelerate deal cycles

• Creating high-impact sales enablement assets, including battlecards, pitch decks, industry playbooks, and objection-handling guides to drive sales success

• Collaborating closely with campaign, field marketing, digital, and sales enablement to fuel pipeline growth

• Leveraging customer and sales feedback to continuously refine messaging, optimize sales plays, and improve GTM effectiveness

• Measuring GTM success, tracking key performance metrics to continuously refine strategy

Industry Influence & Market Expansion

• Supporting analyst relations efforts by providing competitive insights, product innovations, and customer proof points that strengthen our market positioning

• Shaping industry perception through analyst briefings, market research, and thought leadership content that reinforces category leadership

• Representing the company in industry conferences, executive panels, and webinars, driving external thought leadership

Customer Advocacy & Storytelling

• Collaborating with customer success and customer advocacy teams to capture real-world use cases, success stories, and measurable business impact

• Developing compelling narratives that showcase customer outcomes, competitive advantages, and ROI, reinforcing our leadership in Agentic Process Automation

You will be a great fit if you have: 

• 10+ years of experience in product marketing, GTM strategy, or related fields within enterprise B2B SaaS or automation platforms

• Proven track record of launching and scaling platform solutions, preferably in AI, automation, or process orchestration

• Strong collaboration skills with Product Management to translate technical innovations into market-ready messaging that resonates with enterprise buyers

• Deep expertise in competitive positioning, sales enablement, and analyst relations support to strengthen category leadership

• Exceptional storytelling and communication skills, with the ability to translate complex AI/automation concepts into clear business value

• Experience working with hyperscalers (AWS, Azure, GCP) and system integrators (SIs) for co-selling and joint GTM initiatives

You excel in these key competencies: 

• Strategic Thinking: Ability to synthesize market trends, competitive insights, and product capabilities into a compelling strategy

• Influence & Persuasion: Skilled at driving alignment across stakeholders and shaping industry conversations

• Execution Excellence: A results-driven mindset with a focus on high-impact deliverables

• Storytelling & Communication: Mastery in crafting narratives that resonate with technical and non-technical audiences alike

• Adaptability & Agility: Comfort navigating ambiguity and adjusting strategies in a fast-evolving market

The base salary range for this position is $210,000 – $240,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere.  Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Product Marketing, GTM Execution, Analyst Relations, Market Intelligence

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Benefits and perks you’ll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• 4 company “Achievement” days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here