Dynata Logo

Dynata

Product Marketing Senior Manager- Media Solutions

Posted 9 Days Ago
Be an Early Applicant
In-Office or Remote
7 Locations
100K-145K Annually
Senior level
In-Office or Remote
7 Locations
100K-145K Annually
Senior level
Lead product marketing initiatives focusing on advertising tech solutions, create compelling positioning, support sales teams, and drive product growth strategies.
The summary above was generated by AI

Dynata is looking for an experienced product marketing leader with experience in advertising tech solutions to lead us through the next stages of product growth.  

 

As a Product Marketing Sr. Manager, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns. We will look to you to deeply understand our buyers, competitive insights and using those insights to guide what we offer, how we sell, and why we build it. 

 

RESPONSIBILITIES:

  • Help build the product narrative – Currently, Dynata’s materials aren’t reflective of our full product / tech offeringsThis person will be responsible for building our product portfolio and customer talk track. 

  • Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions. 

  • Sales needs assessment – Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc. and deliver these through Sales Enablement. 

  • Create sales enablement collateral (case studies in particular) and tools and educate the sales teams what we offer and how we sell. 

  • Lead new product launch – from strategy, planning to execution. 

  • Develop and implement programs to achieve KPIs – Ensure products are meeting sales objectives, new business targets, etc.  Improve sell through. 

  • Ongoing website / material updates.   

REQUIREMENTS:

  • Bachelor’s Degree

  • 8+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms 

  • Natural collaborator with willingness to drive hands on tactical execution 

  • A self-motivated individual capable of working in a fast-paced, dynamic business environment

  • excellent written, verbal, interpersonal, and presentation skills 

Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com. 

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $100k-$145k/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

Top Skills

B2B Technology
SaaS

Similar Jobs

An Hour Ago
Remote or Hybrid
4 Locations
100K-120K Annually
Senior level
100K-120K Annually
Senior level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Marketing Manager will oversee a team of Marketing Associates, ensure successful marketing strategies, and stay updated on current marketing trends.
An Hour Ago
Remote or Hybrid
4 Locations
50K-50K
Junior
50K-50K
Junior
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Social Media Associate will manage Instagram engagement, collaborate with the marketing team, and keep up with trends to enhance client communication.
Top Skills: Instagram
An Hour Ago
Remote or Hybrid
4 Locations
120K-120K
Senior level
120K-120K
Senior level
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Senior PPC Specialist will manage and optimize PPC campaigns, strategize budget priorities, collaborate with teams, and leverage analytics to drive successful marketing initiatives.
Top Skills: Google AdsGoogle Analytics 4Google Tag ManagerLinkedInMatomoMetaMicrosoft AdsProgrammatic AdvertisingRedditTwitter

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account