Product Marketing Data Manager

At Maslow Media Group, we power the people behind the work. As a national workforce solutions partner, we connect high-performing creative, technical, and professional talent with organizations across industries — including media and entertainment, technology, corporate enterprises, agencies, nonprofits, government contractors, and emerging growth companies. For more than three decades, Maslow has operated at the intersection of talent strategy and execution, delivering scalable staffing solutions, workforce management, and operational support that enable companies to move faster and perform at a higher level. We combine industry expertise with disciplined execution, helping our clients build agile teams while providing meaningful opportunities for the professionals we represent.

Product Marketing Data Manager

Remote | Contract

Drive Customer Engagement. Fuel Revenue Growth. Shape the Subscriber Experience.

Are you passionate about customer lifecycle marketing, subscription growth, and using data to solve complex business challenges? Do you thrive at the intersection of marketing strategy, technology, and customer experience?

Maslow Media Group is seeking an experienced Product Marketing Data Manager to join a high-performing team focused on driving subscriber engagement, reducing churn, and increasing customer lifetime value for our client, a leading subscription-based streaming service.

In this highly visible role, you'll lead strategic initiatives that influence how millions of subscribers engage with premium content. You'll partner with marketing, analytics, CRM, engineering, and product teams to design innovative retention strategies, launch impactful testing programs, and deliver measurable business results.

What You'll Do

As the strategic owner of retention initiatives, you will:

• Translate marketing strategies into technical requirements by partnering closely with IT and Engineering teams.
• Develop and execute customer retention and churn mitigation strategies that increase subscriber engagement and loyalty.
• Design and launch innovative testing roadmaps that uncover new opportunities to reduce churn and improve customer lifetime value.
• Lead lifecycle marketing initiatives focused on engagement, upsell, cross-sell, personalization, and automation.
• Serve as the marketing lead for subscription package strategies, representing best practices across cross-functional initiatives.
• Partner with Governance, CRM, Revenue Marketing, Engagement Marketing, Analytics, and Product teams to deliver integrated customer experiences.
• Build measurement frameworks and KPI dashboards to evaluate campaign success, subscriber retention, engagement, and revenue growth.
• Leverage customer insights, behavioral data, segmentation, and campaign performance to optimize existing customer journeys and identify new opportunities.
• Develop business cases and cost-benefit analyses that demonstrate the value of strategic initiatives.
• Provide regular updates and strategic recommendations to senior marketing leadership while proactively identifying risks and solutions.

What Makes You Successful

You are someone who:

• Thinks strategically while executing with precision.
• Enjoys solving complex business challenges with data and customer insights.
• Can independently build roadmaps and lead enterprise initiatives from concept through implementation.
• Communicates confidently with executives, technical teams, and cross-functional stakeholders.
• Thrives in fast-paced environments with multiple priorities.
• Has an automation-first mindset and continuously looks for smarter, more scalable solutions.
• Understands how meaningful customer communication drives engagement, loyalty, and long-term revenue.

Qualifications

We're looking for candidates who have:

• Experience developing retention, lifecycle, or churn mitigation strategies for subscription-based businesses.
• Experience communicating marketing capabilities and testing strategies to technical delivery teams and contributing to technical requirements.
• A track record of independently leading enterprise-level strategic initiatives from discovery through execution.
• Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes.
• At least 2 years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise.
• Experience with streaming, app-based subscription, or video on demand platforms is highly preferred, though candidates from other subscription industries are encouraged to apply.

Skills That Will Set You Apart

• Expertise in lifecycle marketing, customer retention, and strategic testing.
• Strong understanding of customer segmentation, behavioral marketing, personalization, and marketing automation.
• Ability to influence cross-functional stakeholders across Marketing, CRM, Governance, Revenue Marketing, Product, Analytics, Engineering, and IT.
• Experience presenting strategy, performance, and recommendations to executive leadership (AVP/VP level).
• Strong business acumen with experience developing business cases and evaluating ROI.
• Excellent problem-solving skills with a solution-oriented mindset and a passion for continuous improvement.

Why This Opportunity?

This is an opportunity to make a measurable impact on the growth and success of a major subscription business. You'll help shape customer experiences, influence enterprise strategy, and work alongside talented teams solving meaningful marketing challenges using data, technology, and innovation.

If you're energized by customer lifecycle strategy, passionate about retention marketing, and excited to build programs that drive real business results—we'd love to hear from you.

Hourly Rate: $60.00-$75.00

What’s in it for you:

Once you join our team, you would get the opportunity to work with experienced leaders who provide the tools and training necessary for you to contribute to the continued success of our client’s organization. In addition, our comprehensive and competitive benefits program is designed to support the health, financial well-being, and work-life balance of our employees. Eligible team members have access to multiple medical plan options, along with dental and vision coverage which include the options to choose either a Health Savings Account (HSA) or a Health Reimbursement Account (HRA) to help manage healthcare costs. In addition, we offer a Flexible Spending Account (FSA) for commuter transit costs to set aside funds on a pre-tax basis. We also provide company-sponsored life and disability insurance to protect employees and their families, as well as voluntary benefit options for additional financial security. To support long-term financial planning, employees may participate in our 401(k) retirement savings plan and time out of the office programs such as paid holidays, vacation and sick leave, reinforcing our commitment to flexibility, wellness, and sustainable career growth.

At Maslow, we are committed to equitable and market-aligned compensation practices. The salary range provided represents the good-faith compensation band we anticipate for this role at the time of posting.

Individual compensation within this range will be determined based on a comprehensive evaluation of factors including, but not limited to: relevant education, professional experience, demonstrated competencies, technical expertise, certifications, scope of responsibility, geographic considerations, applicable regulatory requirements, and overall business needs.

We take a holistic approach to compensation, ensuring alignment with both market benchmarks and internal equity.

For assistance with applying or questions about this position, please reach out to our team at [email protected]

If this is not the perfect position for you, please join our talent pool and be one of the first to know of new opportunities as they are posted.