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About the Team
Klaviyo's WhatsApp Expansion team is responsible for driving adoption and improving funnel conversion for WhatsApp, one of Klaviyo's most strategically important emerging channels. As Klaviyo accelerates its international growth—WhatsApp is central to how brands communicate with their customers in mobile-first markets.
This team operates with a growth mindset: running hypothesis-driven experiments, closing funnel leaks, and compressing the time from customer feedback to shipped features. You'll work alongside a sibling WhatsApp Pipeline team focused on backend reliability and infrastructure, while your team owns the customer-facing experience from onboarding through active sending and beyond.
About the Role
We are seeking a Product Manager to help drive the next phase of growth for WhatsApp. You will partner closely with engineering, design, data, and go-to-market teams to expand our mobile engagement platform, improve scalability and reliability, and enhance the overall customer experience.
WhatsApp is already showing strong early product-market fit—daily senders nearly doubled in the months following GA, and brands are seeing meaningful revenue attribution from their first campaigns. This role is about turning that early traction into a scalable growth engine.
This role will play a key part in helping Klaviyo expand internationally where messaging apps like WhatsApp play a central role in customer communication.
What You’ll Do
- Own and execute the WhatsApp adoption-focused roadmap, with a near-term focus on growth drivers (playbooks, improved discovery), onboarding ease of use, and closing competitive gaps.
- Identify and close funnel leaks across the WhatsApp setup and sending journey—from account connection and template approval through first campaign send and ongoing engagement.
- Run rapid, metric-driven experiments to improve activation and adoption, operating in short feedback cycles with a bias toward shipping and learning.
- Define and track success metrics across adoption, engagement, deliverability, opt-in conversion, and system reliability.
- Collaborate with cross-functional teams on multi-channel initiatives, ensuring WhatsApp works seamlessly within Klaviyo's omnichannel flows, campaigns, and forms.
- Gather and synthesize customer and stakeholder feedback to inform prioritization.
- Collaborate cross-functionally to ensure successful launches and adoption in the market.
How You’ll Make a Difference
- Expand and strengthen Klaviyo’s WhatsApp channel, making it a powerful channel for Klaviyo customers to drive revenue and ROI
- Contribute to Klaviyo’s international growth in mobile-first markets such as LATAM and APAC.
- Drive improvements to the self-serve experience that make WhatsApp adoption frictionless
- Strengthen Klaviyo's competitive positioning against point solutions by closing key gaps and delivering a differentiated, platform-native WhatsApp experience.
Who You Are
- 4–6+ years of product management experience, ideally in messaging, growth, or platform products.
- Experience with PLG Experimentation focusing on using the product itself to drive acquisition, activation, retention, and conversion, often involving onboarding optimization, pricing experiments, and in-app “nudges”
- Data-driven and analytical — you use product telemetry and customer insights to inform decisions.
- Experience working on WhatsApp or conversational messaging products is highly desirable.
- Experience building for or working with international markets, particularly LATAM or APAC, is a strong plus.
- Spanish and/or Portuguese language proficiency or experience working with Latin American markets is strongly preferred.
- Comfortable navigating Meta's platform ecosystem, including Business API requirements, template approvals, and policy changes.
- Adaptable and proactive, able to operate effectively in a fast-moving, evolving environment.
- Strong communicator who can translate technical depth into clear customer and business impact.
- Curious and growth-oriented, excited to continue learning and expanding your scope.
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Top Skills
Klaviyo Boston, Massachusetts, USA Office
We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station. We also have hubs in Denver, London and Sydney.
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