Product Manager, Engagement

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
CarGurus is looking for a Product Manager, Engagement to join our Consumer Product team. This team focuses on building core experiences that keep shoppers informed, engaged, and coming back across notifications and onsite touchpoints. Whether it's helping a shopper stay on top of their saved searches or building confidence with dealership reviews, your work will shape how millions of users interact with the CarGurus marketplace. This role is ideal for a consumer-focused product thinker who thrives on cross-functional collaboration and iterative learning. Do you have a knack for partnering with Marketing and making smart decisions with imperfect data? We'd love to hear from you.
What you'll do

• Define and execute the vision, strategy, and roadmap for key areas of the consumer engagement experience
• Partner with Engineering, Design, Analytics, Marketing, and Data Science to build and launch user-centric features that improve engagement and drive lead generation
• Balance long-term vision with rapid experimentation, leveraging multivariate testing and behavioral data to iterate quickly
• Collaborate closely with Marketing stakeholders to align on messaging, brand voice, campaign strategy, and performance goals
• Champion the consumer experience, identifying pain points and unmet needs through data and research, then translating these insights into impactful, user-centered product improvements to define what great consumer engagement looks like at CarGurus

What you'll bring

• 3+ years of product management experience, ideally in consumer-facing, marketplace, or e-commerce environments
• Demonstrated success shipping consumer-facing products in fast-paced, agile settings
• Experience working closely with Marketing, CRM, or lifecycle teams - bonus if you've worked on growth, personalization, notifications, or user-generated content while balancing user value with monetization or performance marketing goals
• Analytical rigor: You're comfortable digging into data, setting KPIs, and using experimentation to inform decisions
• Strong written and verbal communication skills, especially when aligning cross-functional partners around a roadmap
• Empathy for users and a desire to solve real-world problems that have measurable business impact
• A bias toward action, levity, and a sense of humor
• Bonus: Exposure to messaging architecture, notification systems, or marketing automation tools

Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid