Product Manager, Consumer Decision

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus-our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
CarGurus is looking for a Product Manager to join our Consumer Decision Product team. The Decision team owns a critical experience on the CarGurus marketplace-helping shoppers decide which car to buy and enabling them to confidently connect with dealers.
As the Product Manager for Consumer Decision, you'll own the roadmap for the targeted Vehicle Detail Page (VDP), our unique landing experience built for high-intent consumer traffic. You will shape how millions of users first experience CarGurus, leveraging personalization to guide consumers and ensure they find the perfect vehicle. By partnering with engineering, design, analytics and marketing teams, you'll build new features and evolve existing experiences to improve decision confidence, and unlock future growth.
This role is ideal for a growth-minded product manager who thrives at the intersection of product, marketing, and experimentation, and who enjoys owning highly visible, high-impact surfaces with clear success metrics.
What you'll do

• Own the product vision, strategy, and roadmap for core decision and conversion experiences, including high-intent listing and landing surfaces
• Partner with Engineering, Design, Analytics, and Marketing to launch features that balance shopper trust, brand integrity, and business outcomes
• Lead experimentation and iteration across, using A/B and multivariate testing, behavioral data, and funnel analysis to drive measurable gains in lead volume and quality
• Elevate the consumer journey from acquisition to lead submission while driving value for the user
• Pioneer GenAI experiences to enhance vehicle understanding, comparison, and shopper-dealer connections
• Act as a strong advocate for the shopper, translating user needs, research, and data insights into clear product requirements and compelling narratives
• Clearly define success metrics, track performance, and communicate results and learnings to stakeholders and leadership

What you'll bring

• 3+ years of product management experience, ideally in consumer-facing, marketplace, e-commerce, or growth-oriented environments
• Analytical rigor: comfort defining metrics, digging into data, and using insights to inform prioritization and tradeoff decisions
• A strong user mindset paired with business acumen-you care deeply about shopper trust and measurable impact
• Excellent communication and cross-functional collaboration skills, with experience aligning diverse stakeholders, including Engineering, Design, Analytics and Marketing teams, around a shared roadmap and outcomes
• Demonstrated success in growth or optimization-focused PM roles, using experimentation and funnel analysis to improve core conversion experiences and KPIs
• Familiarity with marketing technology, performance marketing concepts, or acquisition funnels (e.g., paid search/social, landing pages, attribution, conversion measurement)
• Exposure to GenAI-powered consumer experiences, decision support tools, or personalization systems
• A bias toward action, curiosity, and continuous learning (plus a sense of humor)

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.
Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.
This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).
Position Pay Range
$123,000 - $154,000 USD
Working at CarGurus
We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid