Product Lead, Shopping

Cash App began as an idea at Block in 2013, initially built to simplify peer-to-peer payments. Today, it has grown into one of the top-ranked Finance apps in the App Stores, used by over 55 million monthly active customers to send, spend, borrow, and invest their money. Our mission is to redefine the world's relationship with money-making it more relatable, instantly available, and universally accessible.
In the U.S., we've integrated Afterpay's Buy Now, Pay Later (BNPL) functionality directly into Cash App to help customers manage their money more flexibly. Globally, Afterpay (Clearpay in the UK) serves 11M+ active customers and partners with over 64,000 top retailers including Anthropologie, DSW, Revolve, GOAT, Levi's, Ray-Ban, Uber, and more.
Afterpay increases customers' purchasing power, and empowers responsible spending through flexible payment options like Pay in Four and longer-duration Pay Monthly. Our mission is to increase access to simple, scalable credit solutions.
Cash App operates as a distributed, remote-first team, with hubs and offices across global markets. While remote by design, we emphasize intentional in-person collaboration through regular onsites to drive high-quality execution and velocity.
The Role
We're hiring a visionary Product Lead for Shopping to reimagine how customers discover, explore, and shop through Afterpay. Starting with core markets in Australia, New Zealand, the UK, and Canada, this role will lead the evolution of Afterpay from a transactional BNPL utility into a personalized, engaging, and high-value shopping destination.
This U.S.-based role (PST preferred) is embedded in the Cash App Afterpay Commerce development team, working closely with engineering, design, marketing, and regional leads to deliver impactful global experiences for both consumers and merchants.
You Will

• Own the Product Strategy & Roadmap
  • Define and lead the end-to-end strategy for the Afterpay Shopping experience, serving millions of global users.
  • Deepen engagement and retention with feature-rich, high-utility, and personalized product experiences.
  • Identify and prioritize the most valuable problems to solve using customer insights, product analytics, and market trends.
• Deliver Impactful Products
  • Drive full lifecycle product development-from 0→1 new feature innovation to reimagining core shopping flows supporting billions in GMV.
  • Leverage AI-powered personalization and agentic experiences (e.g., tailored recommendations, intelligent search).
  • Strengthen Afterpay's customer value proposition while unlocking new revenue streams (e.g., Cashback offers & rewards, advertising, checkout add-ons).
• Expand Global Reach
  • Prioritize scalable platform enhancements that can serve multiple markets, starting with Australia and extending into New Zealand, the UK, Canada, and eventually the U.S

Example Workstreams You Will Lead

• Australia App Core Enhancements: Redesign the search and browse experience, elevate merchant visibility, and improve category/shop discovery.
• Personalized Recommendations: Build and launch recommendation engines based on user profiles and purchase behavior.
• Feature Innovation: Introduce features like Cashback and discount offers, agentic shopping experiences, and real-time shopping alerts to drive incremental spend.

You Have

• 8+ years of product management experience, including 3+ years in a senior individual contributor role.
• Expertise in building high-scale, consumer-facing products in commerce, fintech, payments, or social mobile apps.
• Strong track record of navigating high-ambiguity, high-impact domains, with the ability to define and execute focused bets.
• Comfortable operating independently in matrixed, global organizations, collaborating across functions and time zones.
• Sharp product sense, backed by a data fluency, analytical mindset and deep empathy for customers.
• Passion for commerce, shopping, and the BNPL ecosystem.
• Exceptional written and verbal communication, with the ability to align and inspire cross-functional teams.
• Willingness to travel internationally at least twice annually for collaboration and launches.

Why This Role Matters
This is a high-impact opportunity to redefine how millions of global customers engage with Afterpay's shopping platform. You'll shape innovative, personalized, and monetizable experiences that unlock the next chapter of growth for Cash App Afterpay-and the future of commerce within the Block ecosystem.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$198,000 - $297,000 USD
Zone B:
$188,100 - $282,100 USD
Zone C:
$178,200 - $267,400 USD
Zone D:
$168,300 - $252,500 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.