Lead the go-to-market strategy and lifecycle programs for Crypto.com's new stocks and equities trading platform, focusing on user engagement and business alignment.
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.
We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.
- Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
2. Launch Execution
- Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
3. Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
4. Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
5. Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3 to 5 years of experience in product marketing: ideally stocks/equities background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Top Skills
Ga4
Mixpanel
Tableau
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