Product Analyst - Conversion Rate Optimization

Who We Are

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our second year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to our members’ doors. All of our products are humanely raised or wild-caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission! 

ABOUT THE ROLE 

We are seeking a dynamic Product Analyst focused on Conversion Rate Optimization (CRO) to drive understanding of our conversion rate optimization efforts. The ideal candidate will have meaningful experience in product and/or marketing analytics, plus experience in conversion rate optimization within a fast-paced ecommerce environment and will collaborate across teams and functions to improve the customer journey and maximize site conversion. This role requires someone with a strong analytics background who can partner closely with business and product partners to identify high potential opportunities and evaluate their performance.  

As the Product Analyst - CRO, you will play a key role in developing and executing strategies to enhance user experience, drive traffic, and increase conversion rates across our digital channels. 

Our marketing and commercial teams embrace a hybrid model that provides personal flexibility as well as in-person collaboration. The ideal candidate will find value in coming to our Watertown office twice per week for face-to-face strategy sessions, taking the occasional meeting on a walk around the river trails, and of course Taco Tuesday!

Hiring Manager - Andrew Weatherly

RESPONSIBILITIES 

•Analyze and interpret complex website data and user behavior to identify areas for improvement

•Support A/B and multivariate testing to optimize website performance, including test design, mid-test and post-test analytics, and reporting

•Recommend changes to website layout, content, and user paths based on testing results and analysis

•Identify key performance indicators (KPIs) and monitor them to measure success

•Use web analytics tools to track site traffic, user engagement, and conversion rates

•Develop regular reports and presentations on conversion optimization strategies and results

•Stay updated on the latest industry trends and advancements in conversion rate optimization and user experience design

QUALIFICATIONS 

•Proven experience in conversion rate optimization, digital marketing, or a similar data-driven growth marketing role

•Strong data analysis skills with proficiency in web and marketing analytics tools (e.g., Google Analytics, Optimizely, Looker, SQL, Excel) 

•Ability to synthesize complex data into actionable insights and communicate findings effectively to cross-functional teams

•Collaborative mindset, with the ability to work across marketing, product, UX, and engineering teams in a fast-paced test-and-lean environment, managing multiple projects simultaneously 

•Understanding of ecommerce business models, including customer acquisition, LTV, and conversion optimization

•Understanding of performance marketing measurement, such as incrementality testing, multi-touch attribution, and media mix modeling

FUNCTIONAL EXPERTISE 

•Proficiency in A/B testing and multivariate testing methodologies

•Proficiency in SQL for data analysis and Power BI, Looker or Tableau for data visualization 

•Knowledge of SEO best practices and strategies

•Stay on top of industry-specific trends and help to facilitate reactive optimization strategies

•Find creative opportunities to enhance user experience and drive conversions

•Contribute to reporting via the tracking of user behavior, conversion trends, and other CRO KPIs

•Provide key insights to the Growth Marketing and CRO teams to advise on campaign strategy and CRO best practices

•Understanding of multi-touch attribution models and incrementality testing is a plus

•Familiarity with HTML, CSS, and JavaScript a plus

What We Offer

We are a mission-driven company and strive to embody our values in every step of the process. ButcherBox is driven by relentless improvement, accountability, humility, and customer obsession. We want our workplace to be one of growth and learning where everyone can be safe/comfortable to show up as their authentic self to work. Anyone who loves our products and goals is welcome here! We are proud to be an equal opportunity employer aspiring to incite positive change in the pastures, the fulfillment centers, the office, and the world.

•Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits

•Financial: 401(k) with generous employer match

•Annual bonus based on company performance

•Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance

•Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp

•Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement

•Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.