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Elastic

Principal Product Marketing Manager - Developer Marketing

Posted Yesterday
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Remote
Hiring Remotely in United States
136K-215K Annually
Senior level
Remote
Hiring Remotely in United States
136K-215K Annually
Senior level
Lead developer-focused product marketing for Elasticsearch & AI (Jina AI). Define GTM strategy, craft technical messaging and developer content, enable field teams, build partner/developer ecosystems, run launches, and represent the product at events.
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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In this role, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for Jina AI to developers. To be successful you will have experience marketing to developers and need to become comfortable with the technical aspects of Elastic’s products and solutions, including LLM and SLMs, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!

What you will be doing:
  • Act as a technical product marketing lead for the JIna AI, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  • Serve as an internal authority on the developer persona.
  • Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
  • Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
  • Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.
  • Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
  • Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users
  • Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.
What you Bring:
  • 7-10 years of experience in product marketing in a technical environment.
  • Proven track record of effectively marketing technical products to developers or technical audiences.
  • Curiosity about the “how” of technology to tell compelling stories about the “why”
  • Ability to work in a very cross functional role, with a highly distributed team
  • Experience driving a GTM and crafting high quality assets
  • Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings
  • Excellent spoken and written communication skills
Bonus Considerations
  • Direct experience with developers, and audiences that build applications
  • Product marketing experience with technical AI, SaaS or infrastructure products preferred
  • Experience crafting engaging content for developers, including blog posts, decks, videos, etc.
  • Comfortable marketing to technical leaders
  • Familiarity with Elasticsearch, Elastic Platform or our solutions


Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.  

The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. 

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.  

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:
$135,700$214,700 USD
The typical starting salary range for this role in the select locations listed above is:
$163,100$258,100 USD
Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on the work you do here and not your previous salary
  • Health coverage for you and your family in many locations
  • Ability to craft your calendar with flexible locations and schedules for many roles
  • Generous number of vacation days each year
  • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
  • Up to 40 hours each year to use toward volunteer projects you love
  • Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Top Skills

Elasticsearch,Elastic Platform,Jina Ai,Llm,Slms

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