ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Web Copywriter (Conversion & Growth) — B2B SaaS
ZoomInfo’s website isn’t a content destination — it’s a revenue engine.
We’re looking for a Web Copywriter who knows how to turn complex B2B products into clear, compelling web experiences that drive action. This is a hands-on role for someone who’s owned live pages, iterated based on data, and partnered closely with growth, product marketing, and design.
Before applying:
**This role is not**- Editorial or journalism-focused
- SEO-only content writing
- Thought leadership as the primary output
- Strategy without hands-on execution
- Write and optimize product pages, solution pages, and campaign landing pages
- Translate data, workflows, and AI capabilities into benefit-driven messaging
- Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)
- Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns
- Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action
- Collaborate closely with design, web ops, and product marketing
- Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)
- 4+ years writing conversion-focused web copy for B2B SaaS
- Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)
- Strong understanding of sales, marketing, RevOps, and GTM audiences
- Comfort working fast, iterating often, and having your work measured
- A portfolio that includes product/solution pages or campaign landing pages
- Experience in martech, salestech, PLG, or data platforms
- Background in CRO, lifecycle, or growth marketing
- Familiarity with experimentation tools (Optimizely, VWO, etc.)
The US base salary range for this position is $78,750 - $120,000 + variable compensation + benefits. Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.
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About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Top Skills
ZoomInfo Waltham, Massachusetts, USA Office
275 Wyman St, Waltham, MA, United States, 02451
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