The President/General Manager will lead the WorkFlow business, managing strategy, P&L, and driving growth through market analysis and product roadmaps.
At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn 🦄'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to transform how their organizations run digitally.
We're looking for a President/General Manager to lead our state-of-the-art WorkFlow business, which competes in the $100 billion automation market. Our workflow automation platform has a great product/market fit, with hundreds of paying customers using our solution to run their critical business processes.
About WorkFlow team:
We are a passionate and ambitious team of 100+ people on a mission to create rich customer experiences by automating their entire documentation lifecycle with a powerful all-in-one solution – WorkFlow.
WorkFlow enables businesses to create powerful documents and automate document processes. From simple tasks like editing PDFs and creating forms to eSigning, WorkFlow is everything you need to create, integrate, and automate your documents.
This team operates like an internal, start-up business, but with the resources of a big company.
As the President/General Manager of WorkFlow, you will own the strategy, execution, and growth of the product—leading it to its next stage of success. This role is accountable for managing the P&L while leading the vision and strategy of the product and delivery. We are looking for an entrepreneurial leader with experience growing new enterprise products to the first $10M in sales.
You will assess market opportunities, manage the product roadmap, and execute multi-tier go-to-market strategies. You will also work with partners and big customers to evangelize the value and advantages of our solutions.
Responsibilities:
- Refine and execute product vision, strategy, and operating plan in order to aggressively grow sales
- Manage partners, sales, and marketing teams to develop and implement GTM strategies, pricing models, and promotional campaigns
- Work with product and support leadership in order to drive product strategy and build a best-in-class solution
- Evangelize our workflow solution to partners, customers, market analysts, and investors
- Own the P&L, drive revenue growth, profitability, and cost optimization for the product, and ensure the achievement of financial targets
Qualifications:
- A track record of scaling mid-market/enterprise SaaS businesses from a few million in sales to $10+ million
- Strong go-to-market expertise, especially in establishing and growing business solutions within partner ecosystems
- Prior experience and knowledge of document management or no-code, workflow automation space
- Compelling evangelist with a successful history of convincing customers, partners, and investors to take risks on new solutions
- Strong analytical and problem-solving skills with the ability to interpret complex data, identify trends, and make data-driven product decisions
- Proven entrepreneurial leadership experience in fast-paced, venture-backed environments
- Experience with international teams or customers is beneficial
Nice to have:
- Experience successfully rolling out self-service solutions in partner marketplaces
What we offer:
— Compensation and incentives — At airSlate, everyone is an owner. Not only do we offer competitive salaries, we award stock options to all team members. You’ll have skin in the game.
— Igniting your career — airSlate is a place to grow your career. You will have stellar teammates who are collaborative and curious. Our senior leadership team is accessible to all team members, and open two-way communication is always encouraged.
— Investing in your wellness — We invest in your whole well-being. In addition to comprehensive medical, dental, and vision offerings, airSlate offers 401K employer-matching, life & disability, and fitness and wellness reimbursements. We encourage you to re-energize with fun team events and generous time off policies.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Top Skills
Document Management
SaaS
Workflow Automation
airSlate Brookline, Massachusetts, USA Office
17 Station St, Brookline, MA, United States, 02445
Similar Jobs
Fintech
This role is responsible for driving product strategy, managing the product lifecycle, and aligning teams to grow equity management products while ensuring P&L accountability.
Top Skills:
Agile MethodologiesProduct Management Software
Insurance
The Vice President, ICHRA General Manager drives market strategies to achieve ICHRA growth, coordinates across departments, manages P&L, and fosters partnerships.
Other • Biotech
The VP GM Life Science Fluidics is responsible for developing and executing business strategies, managing P&L performance, and leading cross-functional teams to achieve growth and innovation in the life science fluidics sector.
Top Skills:
BiotechnologyFluidicsHigh Performance Liquid ChromatographyIn Vitro DiagnosticsMicrofluidicsOptics
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories