The Performance Marketing Specialist will manage and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn to generate leads and ROI for B2B clients, while conducting analyses and reporting on campaign performance.
Performance Marketing Specialist(Google Ads & Meta Ads)
Also known as: PPC Specialist | Paid Search Specialist
Location: Remote, can work according to ET time zone
About Optimum7
Optimum7 is a growth-driven digital marketing agency helping B2B and eCommerce brands scale through innovative marketing strategies and technology. Led by founder Duran Inci, who brings over 20 years of digital marketing and web development expertise, we partner with clients to deliver measurable business growth through data-driven marketing solutions.
We're looking for a Performance Marketing Specialist who enjoys testing, optimizing, and scaling paid media campaigns that deliver real business results. If you're passionate about paid advertising, data, and continuous improvement, we'd love to hear from you.
What You'll Do
- Plan, launch, and optimize paid media campaigns across Google Ads and Meta Ads.
- Manage campaigns focused on lead generation, brand awareness, and conversion growth.
- Monitor campaign performance and optimize key metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Build clear, actionable performance reports and translate data into optimization opportunities.
- Conduct keyword research, audience segmentation, and competitor analysis to improve campaign performance.
- Test ad copy, creative assets, bidding strategies, and audience targeting through continuous A/B testing.
- Work closely with account managers, content strategists, and creative teams to align paid media with broader marketing initiatives.
- Support conversion tracking using Google Tag Manager (GTM) and collaborate on tracking improvements when needed.
- Stay current with platform updates, industry trends, and new advertising opportunities.
What We're Looking For
- 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Professional-level English communication skills, both written and spoken.
- Strong analytical mindset with a passion for improving campaign performance through data.
- Experience reporting on campaign performance and providing actionable insights.
- Familiarity with Google Tag Manager (GTM) and conversion tracking.
- A proactive attitude with a willingness to experiment, learn, and continuously improve.
It's a plus if you have
- Experience with LinkedIn Ads, TikTok Ads, or other paid advertising platforms.
- Google Ads and/or Meta Ads certifications.
- Experience with Google Analytics 4 (GA4).
- Previous experience running B2B lead generation campaigns.
- Agency experience.
Why Join Optimum7?
- Work remotely with an international team.
- Manage campaigns across a diverse portfolio of B2B and eCommerce clients.
- Be part of a collaborative environment that values innovation, experimentation, and measurable results.
- Grow your expertise while working alongside experienced marketing, content, PR, and strategy professionals.
If you're excited about building high-performing paid campaigns and making a measurable impact, we'd love to meet you.
Why Join Optimum7
- 100% remote role
- Competitive base salary paid in USD
- Growth opportunities within a rapidly expanding company.
- Access to an AI-powered tech stack
- A culture built on excellence, integrity, and innovation.
Ready to Grow with Us?
If you’re serious about growing fast in B2B sales and want a clear path to six figures, Optimum7 is where it happens.
Apply today and build your future in digital sales with the training, tools, and leadership to scale your skills and your career.
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