Performance Marketing Specialist

It's a new day with a new opportunity at 8am!
About the role:
8am is looking for a Performance Marketing Specialist who will focus on the strategy and execution of digital programs across multiple channels. In this role, you'll be responsible for promoting our products and supporting lead generation activities via SEM, paid social, campaign planning, coordinating media partnerships and reporting. This position will report to the Performance Marketing Manager and work closely with cross-functional teams. Our ideal candidate has a creative and analytical mind with the ability to plan, complete, and optimize performance marketing programs.
About us:
Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
What you'll do:

• Support performance marketing activities including, but not limited to, SEM, paid social, programmatic, retargeting, and ad sponsorships
• Coordinate ad placements and sponsorships across various industry media partnerships
• Collaborate with Marketing and Biz Ops to measure, monitor, and report campaign performance - following prospects from their initial engagement, to opportunity, to close
• Measure and report performance across performance marketing campaigns and asses against goals (ROI and KPIs)
• Balance improving processes and tools while meeting ongoing lead and closed account goals
• Collaborate with agencies and other vendor partners as needed
• Other Duties as assigned

About you:

• 2+ years of experience in a similar role creating performance marketing efforts for B2B/tech, proven success with industry-standard metrics
• Experience managing or coordinating media with partners, publishers, or sponsorship platforms.
• Highly proficient in Excel/Google Sheets and comfortable with performance dashboards and reporting.
  Experience in the development of advertising campaigns and execution of SEM, paid social, programmatic, video, retargeting, display, and other media buys.
• Experience working in SEM platforms (i.e. Google Ads, Microsoft Ads) and paid social platforms (i.e. Facebook/Meta, LinkedIn, Quora, and Reddit Ads)
• Experience using project management tools such as Asana, Wrike, or similar tools.
• Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
• Bachelor's degree in related field
• This position is located in Austin, Texas

Why 8am
At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement-values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast ; Outshine Ordinary , and We Find a Way . These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.
Here's how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu , leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don't just offer benefits-we create an environment where people can thrive, grow, and make a real impact every day.
Diversity, equity & inclusion at 8am
At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Security advisory
Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.