The Performance Marketing Manager will oversee user acquisition campaigns across major paid media channels, optimize budgets, and collaborate with teams on attribution tools and creative testing.
We are seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain.
The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs. You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.
Responsibilities:
- Plan, launch, and optimize user acquisition campaigns across all major U.S. paid media channels, including:
- Meta (Facebook & Instagram)
- TikTok
- Google Ads (UAC, Search, Display, YouTube)
- X / Twitter
- Snapchat Ads
- Reddit Ads
- Apple Search Ads
- Programmatic platforms (Taboola, Outbrain, Display networks)
- Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
- Build full-funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high-intent acquisition flows.
- Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
- Develop creative testing frameworks (UGC, influencers, short-form videos, static, native formats).
- Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
- Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
- Report results and insights at both tactical and executive levels.
Qualifications:
- 5+ years of hands-on experience managing paid user acquisition in the U.S. market.
- Demonstrated success operating in high-volume, data-driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
- Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
- Deep understanding of: Web pixels; Conversion APIs; SDK implementation; Deep linking; Attribution models; SKAN 4/5; Cross-platform tracking
- A/B testing experience across creatives, CRO, messaging, funnel stages.
- Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).
Nice to Have
- Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
- SQL knowledge for deeper analysis.
- Experience managing $500k+ / month budgets across multiple platforms.
- Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
- Experience with marketing automation (e.g., Braze, Segment, Firebase).
- Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.
It goes without saying ....
- Strong strategic and analytical mindset.
- Excellent communication and cross-functional collaboration.
- Fast execution and ability to operate under pressure.
- Creative thinker with a constant desire to test new formats, betas, and channels.
This position is hybrid out of our HQ location in Boston near South Station.
Top Skills
Apple Search Ads
Appsflyer
Datastudio
Google Ads
Gtm
Looker
Meta Ads
Programmatic Networks
Quicksight
Reddit Ads
Snapchat Ads
SQL
Tiktok Ads
Twitter Ads
Trivelta Boston, Massachusetts, USA Office
Boston, Massachusetts, United States
Similar Jobs
Aerospace • Artificial Intelligence • Hardware • Robotics • Security • Software • Defense
The Senior Procurement Engineer leads supply network development, manages costs, collaborates on product manufacturing, and assesses component risks while overseeing engineering activities.
Top Skills:
AIComputer VisionElectronics DesignLattice OsMechanical DesignSensor Fusion
Fintech • Software
The Co-op Operations Analyst will work in the VOS team, supporting client accounts through reconciliation, maintenance, and project collaboration while enhancing communication and analytical skills.
Top Skills:
MS Office
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Lead Varicent implementation projects, leveraging cloud technologies, ensuring timely delivery, coaching teams, and collaborating with clients for successful sales performance solutions.
Top Skills:
AWSAzureDatabricksGCPPower BIRedshiftSnowflakeSQLVaricent
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
