Execute and optimize paid mobile user acquisition campaigns across social and digital channels for two apps. Analyze the funnel from impressions through conversions, manage CPI, CPA, and ROAS targets, conduct creative A/B testing, and translate performance data into optimization actions. Collaborate with creative teams, explore new acquisition channels, and use AI tools to improve marketing workflows, creative production, copywriting, and analysis.
IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
IDT is looking for a hands-on Mobile Paid Media/Growth Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
* The interview process will be conducted in English.
What You'll Do:
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
- 3+ years managing paid campaigns in a UA, performance marketing or growth role.
- B2C + App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English, written and spoken.
Nice to have:
- Experience working with Tableau.
- Experience with fintech, remittance, or financial apps.
- Familiarity with MMPs.
- Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
- Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
- Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
- Experience with influencer marketing.
What we offer:
- 100% Remote work opportunity for the Latam region!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
Please attach CV in English.
The interview process will be conducted in English.
Only accepting applicants from LATAM.
Similar Jobs
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Manage Mastercard fintech partnerships by analyzing account performance, identifying revenue opportunities, supporting strategic account plans, resolving operational cases, and overseeing billing activities. Build client relationships, create reports and dashboards, coordinate cross-functional teams, monitor trends and risks, and develop process improvements that enhance service delivery and client outcomes.
Top Skills:
ExcelPower BISQLTableau
2 Days Ago
Financial Services
Lead cross-currency product solutions for FIG in Latin America: originate and structure complex FX and payments deals, partner with sales to grow pipeline, deliver client presentations, manage RFPs, and drive portfolio growth through strategic pricing and cross-functional coordination.
Top Skills:
Cross-Border PaymentsDigital ChannelsForeign ExchangeGlobal PaymentsTransaction Banking
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Field-based Medical Science Liaison leading scientific engagement in Panama and selected NOLA markets. Builds peer-to-peer relationships with specialists, investigators, healthcare institutions, and scientific societies; communicates clinical evidence; gathers field insights; supports medical education, research, congresses, and advisory boards; and collaborates across Medical, Clinical Development, Regulatory, Market Access, and Commercial functions while maintaining compliance and pharmacovigilance obligations.
Top Skills:
ClaudeCopilotLarge Language Models (Llms)
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
