Supports paid and organic social media programs through creative development, copywriting, content planning, asset management, creative testing, and performance analysis. Develops platform-specific concepts, coordinates publishing, monitors trends, analyzes metrics such as CTR, CPA, conversion rate, and ROAS, and translates insights into optimization recommendations. Collaborates with Growth, Creative, Digital Marketing, and Influencer teams while managing testing roadmaps, content calendars, reporting, and campaign workflows.
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.
The Performance Creative & Social Specialist plays an important role in growing Thorne's paid and organic social media programs through data-informed creative development, content execution, and performance analysis. Positioned at the intersection of social media, creative strategy, and performance marketing, this role helps ensure Thorne's digital channels are consistently supported by fresh, engaging, and high-performing content.
The Performance Creative & Social Specialist plays an important role in growing Thorne's paid and organic social media programs through data-informed creative development, content execution, and performance analysis. Positioned at the intersection of social media, creative strategy, and performance marketing, this role helps ensure Thorne's digital channels are consistently supported by fresh, engaging, and high-performing content.
Working closely with the Growth, Creative, and Partnerships & Influencer Marketing teams, the Performance Creative & Social Specialist supports the development of paid social creative, contributes to organic social media planning, and translates campaign performance insights into actionable creative opportunities. This position helps connect creative strategy with measurable business outcomes by identifying successful content approaches, supporting structured creative testing, and continuously refining messaging and creative concepts.
The ideal candidate is a digitally savvy, highly organized, and creatively curious marketing professional with a strong understanding of social media platforms, emerging content trends, and performance-driven marketing. This individual combines compelling copywriting and creative thinking with analytical curiosity, strong project management skills, and an eagerness to understand how creative decisions influence engagement, conversion, and business growth.
This position offers the opportunity to contribute across both paid and organic social channels while developing expertise in creative testing, performance marketing, content strategy, and cross-functional campaign execution.
RESPONSIBILITIES
Paid Social Creative Development & Execution
- Support the development and execution of paid social creative assets across Meta, TikTok, YouTube, Reddit, and other emerging digital platforms.
- Develop and adapt advertising copy, messaging variations, hooks, headlines, and creative concepts aligned with campaign objectives and target audiences.
- Support the development and maintenance of a creative testing roadmap to ensure a consistent pipeline of new concepts, formats, messaging angles, and content variations.
- Assist in creating clear, actionable creative briefs that communicate campaign objectives, audience insights, key messages, creative requirements, and testing priorities.
- Partner closely with the Growth team to understand which creative assets drive results and identify opportunities for optimization and future testing.
- Evaluate high-performing and underperforming creative to identify trends, patterns, insights, and opportunities for new concepts or iterations.
- Upload, organize, and maintain creative assets within advertising platforms, ensuring accurate labeling, documentation, and alignment with campaign timelines and testing plans.
- Manage creative asset libraries, testing trackers, and campaign documentation to support efficient execution, reporting, and knowledge sharing.
- Serve as a key connection between Creative and Growth teams, translating campaign goals and performance insights into actionable creative feedback, briefs, and testing opportunities.
- Collaborate with the Partnerships & Influencer Marketing team to communicate content needs, creative performance insights, and refresh opportunities.
- Support the ongoing development and optimization of creator-generated content for paid social testing and campaign performance.
- Support the planning, coordination, scheduling, and publishing of organic content across Thorne's owned social media channels.
- Collaborate with internal marketing partners to ensure organic social content aligns with brand messaging, campaign priorities, and broader marketing objectives.
- Help maintain organized content calendars and coordinate creative assets, copy, and publishing timelines.
- Support community engagement and social listening initiatives as needed.
- Monitor emerging platform features, content formats, audience behaviors, and social media trends to identify opportunities for relevant content.
- Contribute ideas for engaging organic content, social storytelling, and platform-specific creative approaches.
- Participate in occasional travel to support social media content capture, brand events, creator partnerships, and other marketing initiatives.
- Conduct ongoing research into customer behaviors, competitor activities, industry trends, emerging platforms, and evolving social media formats.
- Maintain an organized library of creative inspiration, competitor examples, successful campaigns, and high-performing content concepts.
- Contribute ideas for new creative angles, messaging frameworks, content series, advertising hooks, and campaign concepts.
- Translate creative performance data into actionable recommendations that improve engagement, conversion, and overall creative effectiveness.
- Identify opportunities to adapt successful creative concepts across platforms, audiences, and campaign objectives.
- Collaborate with Growth and Creative partners to connect audience insights and campaign learnings with future creative development.
- Support the creation of repeatable processes for creative testing, performance analysis, optimization, and knowledge sharing.
- Leverage AI and emerging marketing technologies to enhance creative ideation, research, content development, and workflow efficiency.
- Monitor and evaluate key creative performance metrics, including engagement rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
- Assist in developing weekly and monthly creative performance reports highlighting trends, learnings, and optimization opportunities.
- Analyze creative performance across paid social platforms to identify successful messaging, formats, hooks, and content approaches.
- Partner with the Growth team to understand how creative performance contributes to broader marketing and business objectives.
- Help maintain accurate creative testing documentation, performance trackers, and campaign reporting materials.
- Translate analytical findings into clear, practical recommendations for future creative development and testing.
- Support continuous improvement of creative reporting processes and the communication of performance insights across marketing teams.
- Collaborate with Growth, Creative, Digital and Social Media, and Partnerships & Influencer Marketing teams to support integrated marketing initiatives.
Coordinate creative requirements, asset development, content delivery, and campaign timelines across internal stakeholders. - Communicate project updates, creative feedback, performance insights, and potential execution challenges clearly and proactively.
- Manage multiple creative requests, content initiatives, and testing priorities while maintaining accuracy and meeting established deadlines.
- Support efficient workflows between creative development, campaign execution, performance analysis, and optimization.
- Identify opportunities to improve creative production processes, team collaboration, and content organization.
- Stay informed about emerging digital marketing tools, social media trends, and creative best practices.
WHAT YOU NEED
Education & Experience
- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent experience.
- 1–3 years of experience in social media, digital marketing, content creation, creative strategy, or a related field. Relevant internship experience is welcome.
- Strong understanding of major social media platforms, including their content formats, audience behaviors, and creative best practices.
- Excellent written communication and copywriting skills, with the ability to develop engaging, audience-focused messaging.
- Strong organizational and project management skills, including the ability to manage multiple priorities and deadlines.
- Familiarity with social media analytics, digital marketing performance metrics, and data-informed content optimization.
- An AI-native mindset, with a willingness to explore and leverage emerging AI tools to improve creative development, research, and marketing workflows.
Preferred Qualifications
- Experience developing organic social media content or paid social advertising creative.
- Familiarity with Meta Ads Manager and TikTok Ads Manager.
- Experience using creative and content development tools such as Canva, CapCut, Figma, or similar platforms.
- Experience working with influencer marketing, creator partnerships, or user-generated content (UGC).
- Basic understanding of paid social creative testing methodologies, including testing messaging, formats, hooks, and creative variations.
- Experience analyzing creative performance and applying insights to future content or campaign development.
- Strong working knowledge of major social media platforms, including Meta, TikTok, YouTube, Reddit, and emerging channels.
- Understanding of paid and organic social media content formats, creative requirements, and platform-specific best practices.
- Ability to develop effective advertising copy, hooks, headlines, messaging variations, and creative concepts.
- Familiarity with creative testing principles and the relationship between advertising creative and campaign performance.
- Understanding of key digital marketing metrics, including engagement rate, CTR, conversion rate, CPA, and ROAS.
- Ability to interpret basic social media and advertising performance data to identify trends and optimization opportunities.
- Familiarity with social media publishing, scheduling, asset management, and content planning workflows.
- Ability to organize creative asset libraries, testing roadmaps, campaign trackers, and performance documentation.
- Familiarity with digital creative tools and advertising platforms, including Meta Ads Manager, TikTok Ads Manager, Canva, CapCut, or Figma, preferred.
- Ability to leverage AI-powered tools for creative ideation, research, copy development, content optimization, and workflow efficiency.
- Understanding of influencer, creator, and user-generated content within paid and organic social media programs.
- Creative Thinking: Develops engaging content ideas, messaging approaches, and creative concepts that align with audience interests and campaign objectives.
- Performance Mindset: Demonstrates curiosity about how creative decisions influence engagement, conversion, and broader marketing outcomes.
- Analytical Thinking: Interprets creative performance data and identifies meaningful insights and opportunities for optimization.
- Copywriting & Communication: Communicates ideas clearly and creates compelling, audience-focused messaging across digital platforms.
- Organization & Project Management: Effectively manages creative assets, testing trackers, content calendars, and multiple competing deadlines.
- Attention to Detail: Maintains accuracy and consistency across creative assets, campaign documentation, reporting, and content execution.
- Cross-Functional Collaboration: Builds productive working relationships with Growth, Creative, Digital Marketing, and Partnerships teams.
- Adaptability: Responds effectively to evolving platform trends, campaign priorities, creative feedback, and emerging marketing technologies.
- Initiative & Ownership: Proactively identifies opportunities, takes responsibility for assigned projects, and follows work through to completion.
- Digital Curiosity: Stays informed about social media trends, emerging content formats, audience behaviors, and digital marketing innovations.
- Continuous Learning: Actively develops knowledge of creative testing, performance marketing, social media analytics, and evolving industry practices.
- AI Fluency: Embraces AI-powered tools and emerging technologies to improve creative ideation, productivity, and marketing effectiveness.
- Problem Solving: Identifies execution challenges, evaluates potential solutions, and recommends practical improvements.
- Results Orientation: Focuses on producing high-quality creative work that supports measurable marketing and business objectives.
WHAT WE OFFER
- Competitive compensation
- 100% company-paid medical, dental, and vision insurance coverage for employees
- Company-paid short- and long-term disability insurance
- Company- paid life insurance
- 401k plan with employer matching contributions up to 4%
- Gym membership reimbursement
- Monthly allowance of Thorne supplements
- Paid time off, volunteer time off and holiday leave
- Training, professional development, and career growth opportunities
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
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