We are seeking a strategic and results-driven Alliance Partner Marketing Manager to drive the growth of our Cloud and Technology Alliance Partner Program (TAPP). In this pivotal role, you will sit at the intersection of product, sales, and the partner ecosystem.
You will own the marketing relationships with our top-tier strategic partners—specifically AWS, GCP, our Top 3 TAPP partners, and our Top 4 AI partners. Your primary mission is to build and execute joint Go-to-Market (GTM) programs that empower our reseller channel to drive partner-sourced pipeline and revenue.
What you'll do:Strategic GTM Planning:
Hyperscaler & AI Strategy: Develop and execute full GTM plans for top-tier alliances, including AWS, GCP, and leading AI technology partners.
Pipeline Generation: Design programs specifically aimed at growing partner-sourced pipeline and revenue through Cloud Marketplaces and Channel Resellers.
Global Alignment: Collaborate with global team members to ensure regional nuances are captured in global joint GTM strategies.
Program & Content Development ("The Partner Menu")
Build the "Menu": Create a comprehensive portfolio of joint value propositions, campaigns, and "campaign-in-a-box" assets that resellers can easily leverage to take our joint solutions to market.
Marketplace Optimization: Drive marketing initiatives that increase traffic and conversion within cloud marketplaces (AWS Marketplace, Google Cloud Marketplace).
Content Creation: Collaborate with product marketing to produce joint websites, case studies, solution briefs, and webinars that highlight the combined value of our technology and our alliance partners.
Engagement & Events:
Industry Presence: Lead partnership engagement strategy for major industry events (e.g., AWS re:Invent, Google Cloud Next) and partner-specific summits.
Relationship Management: Serve as the primary marketing liaison for our Top 3 TAPP and Top 4 AI partners, fostering strong relationships with their marketing counterparts.
Analysis & Optimization:
Metrics: Track, measure, and report on the performance of partner marketing programs, utilizing data to optimize spend and strategy for maximum ROI.
Budget Management: Manage MDF (Market Development Funds) and joint marketing budgets effectively.
Experience: 3+ years of experience in B2B marketing, with a minimum of 1 years dedicated to Alliance Marketing, Channel Marketing, or Partner Marketing in the SaaS/Tech space.
Cloud Ecosystem Expertise: Proven experience working with hyperscalers (AWS, GCP) and understanding their co-sell motions and marketplace dynamics.
Channel Fluency: Experience building marketing programs specifically for resellers and distributors (Alliance-to-Channel motions).
AI Knowledge: Familiarity with the current AI landscape and experience marketing AI-driven solutions is highly desirable.
Event Management: Demonstrated success in managing partner presence at large-scale industry trade shows.
Communication: Exceptional written and verbal communication skills; able to translate complex technical integrations into clear business value.
#LI-TF1
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
- Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Top Skills
Snyk Boston, Massachusetts, USA Office
Snyk Boston Office
Conveniently located near South Station, Snyk is easily accessible for those commuting via public transportation.
Similar Jobs at Snyk
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
