Partner Marketing Lead

TL;DR - This role sits at the intersection of enterprise GTM, ecosystem strategy, and revenue impact. Reporting to the Head of Enterprise Marketing, you will build and scale Lovable’s partner marketing engine across technology partners, SIs, channels, and global ecosystem integrations. You’ll be responsible for defining how partners are onboarded, enabled, activated, and co-marketed with, while translating partner collaboration into measurable pipeline, influenced ARR, and long-term enterprise growth. This role is both foundational and forward-looking, shaping how Lovable partners go to market together at scale.

What you’ll own
• Own partner marketing strategy and programs for GTM partners, technology partners, SI/channel partners, and global ecosystem partners and integrations
• Build the Lovable partner program framework including tiers, incentives, onboarding, co-marketing tracks, and lifecycle touchpoints for all partner and program types
• Stand up partner enablement and education initiatives — one-pagers, hackathons, pitch decks, curriculums, value messaging, demo paths, content training, battlecards
• Lead partner field marketing across events, account collaboration, co-selling motions, and campaign execution
• Develop partner prospecting and acquisition motions aligned with GTM priorities
• Manage MDF strategy including investment allocation, approval framework, program ROI tracking
• Build lifecycle programs for partner onboarding, activation, maturity, retention, and advocacy
• Operate as a key interface between partners and internal teams — sales, integrated campaigns, product marketing, brand, comms, revenue ops
• Stand up measurement frameworks to track partner contribution to pipeline, influenced ARR, sourced deals, and revenue velocity
• Own co-marketing strategy including joint webinars, shared content and events, launches, case studies, blogs, thought leadership, and partner amplification
• Champion partner insights internally, informing GTM strategy, roadmap influence, and messaging evolution
• Work cross-functionally to ensure partners are equipped, engaged, and jointly delivering value to enterprise buyers

The ideal candidate:
• 8+ years Partner Marketing experience in B2B SaaS
• Proven success building partner programs that are differentiated and stand out, not just inheriting them
• Experience with partner enablement, co-marketing, lifecycle programs, partner portals, and ecosystem development
• Strong knowledge of partner sales motions, pipeline tracking, MDF budget management, and attribution models
• Demonstrated ability to measure partner impact to pipeline and ARR with operational rigor
• Skilled at translating product value into partner-ready messaging and field enablement materials
• Collaborative, relationship-oriented, and comfortable influencing cross-functionally
• Strategic and execution-oriented, setting the vision and build the programs that operationalize it
• Scrappy, experimental, excited to build net-new processes and iterate quickly

About your application:

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join

• We treat all candidates equally - if you’re interested please apply through our careers portal

Lovable provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.