Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, EMEA, you will play a pivotal role in helping to establish, and grow our partner ecosystem with Technology and Solution partners.
This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You’ll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the EMEA ecosystem.
If you are energized by creating net-new revenue streams, shaping GTM strategy with partners, and turning early-stage relationships into scaled growth engines, this role is for you.
What you will do:Build and Scale the EMEA Partner Ecosystem
- Define and execute Vercel’s regional partner strategy across EMEA wide Technology and Solution partners.
- Identify, recruit, and activate high-impact regional and global partners, including regional GSIs and strategic ISVs at regional level.
- Establish scalable engagement models and joint value propositions that drive measurable pipeline and revenue.
Drive Partner-Sourced & Influenced Revenue
- Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline.
- Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders.
- Own revenue targets tied to partner performance and ecosystem contribution.
Develop Strategic Relationships
- Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders.
- Serve as the primary point of accountability for strategic partner success in EMEA.
- Align partner objectives with Vercel’s growth priorities.
Solution & Offering Development
- Collaborate with Solution partners to package and bring Vercel’s AI Cloud and frontend platform offerings to market.
- Identify repeatable use cases, industry plays, and reference architectures that unlock scale.
- Provide structured feedback to Product and Marketing based on regional partner and customer insights.
Enablement & Ecosystem Activation
- Lead partner enablement initiatives to ensure technical, sales, and marketing readiness.
- Equip partners with messaging, positioning, and use-case clarity to successfully sell Vercel.
- Represent the EMEA partner voice internally and ensure alignment across teams.
About you:
- 7+ years in business development, partner management, and/or sales roles at high growth tech company
- Proven track record of building partner-sourced pipeline from zero to multi-million-dollar impact.
- Strong understanding of frontend technologies, cloud infrastructure, and AI development ecosystems.
- Existing EMEA partner network (agencies, GSIs, hyperscalers, technology partners) that you can activate.
- Experience driving co-sell motions and working closely with regional sales teams.
- Executive presence with the ability to influence senior stakeholders internally and externally.
- Highly collaborative, action-oriented, and motivated by exceeding ambitious growth targets.
Top Skills
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