Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams.
What you’ll do:Technical / Execution
- Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.
- Continuously monitor performance and pacing, making proactive adjustments to hit KPIs.
- Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.
- Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.
- Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.
Team / Collaboration
- Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.
- Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.
- Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals.
Research / Best Practices
- Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends.
- Experiment with new ad formats, targeting tactics, and creator-led paid media approaches.
- Share learnings with the wider team to uplevel collective expertise and campaign outcomes.
- Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives).
- Data and insights are presented clearly, driving strategic decisions and client trust.
- You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success.
- Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results.
- You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience).
- 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.
- Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.
- Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.).
- Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).
- Meticulous attention to detail, especially in trafficking, QA, and live asset management.
- Strong analytical mindset with the ability to turn data into clear, actionable recommendations.
- A keen eye for paid social creative and knowledge of current performance content best practices.
- Nice to have: Experience with creator-led paid content.
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
- You share insights to help the team stay ahead and make informed decisions.
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$75,000- $90,000 OTE
#LI-Hybrid
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Top Skills
Later Boston, Massachusetts, USA Office
Located on the 21st floor of the Exchange building, our Boston office is in the heart of the city with amazing views of the water. It's a short walk from Faneuil Hall and Quincy Market, so there are endless options for lunch! It's an easy commute with many forms of public transportation nearby.
Similar Jobs
Britebound is a national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.
Britebound fulfills its mission through free digital-first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as ea...
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
