Advise and occasionally manage paid Meta (Instagram/Facebook) campaigns for creator brands and a film studio, focusing on Reels and short-form video. Define targeting, budgets, and creative; launch campaigns for films and trailers; report on audience growth and recommend optimizations.
We are seeking a Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns.
Responsibilities- Develop audience growth strategies across Instagram, TikTok, and other relevant platforms.
- Define content themes and positioning for a standout social brand.
- Advise on Reels and short-form video content strategy.
- Recommend community-building and audience engagement approaches.
- Provide high-level paid media recommendations (Meta and other relevant platforms).
- Guide audience targeting, growth opportunities, and performance optimization.
- Translate strategy into actionable insights for the client.
Requirements
- Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta.
- Strong understanding of Reels, short-form video, and social content strategy.
- Experience with audience targeting, segmentation, and paid media strategy.
- Familiarity with entertainment, film, or creator-focused campaigns is preferred.
- Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution.
- Excellent communication and presentation skills.
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