Paid Media Strategist

Hey there! We're QRY, a media-buying agency that specializes in scaling retail brands. We connect brand awareness and performance media to unlock growth, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We’re a high‑performance, high‑ownership team that values candor, curiosity, and results. We love what we do and the people we do it with.

We’re hiring a Paid Media Strategist to own channel performance across a portfolio of clients. You’ll plan, launch, and optimize social campaigns, keep budgets and pacing tight, and translate data into crisp decisions. You love the details, move with urgency, and can explain complex ideas simply, internally and with clients.

This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors:

• Media Strategy:
• You plan, book, and optimize paid media campaigns (i.e. Meta, TikTok, Pinterest, and Reddit) for 6-8 clients, utilizing available media planning tools to develop media plans.
• You strategize and implement A/B experiments to test audiences, creative, landing pages, offers, etc.
• You facilitate campaign implementation, including asset collecting and trafficking.
• With support from Associate Directors, you’ll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• Performance:
• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• Reporting + Forecasting:
• You enthusiastically present reports to clients, highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.
• Cross Channel Strategy + Collaboration:
• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• You consistently identify cross-channel strategies / collaborations with clients to improve performance.
• You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

• Channel performance: You hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails.
• Learning velocity: You run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
• Forecast accuracy: You run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
• Execution: You deliver decks, reports, and campaign launches with low error rates related to QA or data and you ensure QRY quality is represented in every outcome.

We’re a high‑performance culture with high support. We’re serious about setting clear goals, providing direct feedback, documenting our progress, and celebrating our wins. You’ll get real ownership, supportive teammates, and the tools to do excellent work.

• Your first month: You’ll build trust with client and internal partners, learn each brand’s goals and constraints, and align on how success will be measured. You’ll review current channel setups and performance at a high level and agree on priorities and near‑term wins. By the end of the month, you’ll have a good understanding of our clients, their channel set ups, and how our pods work.
• After month one: You’ll own steady, predictable performance against plans and keep budgets and timelines on track. You’ll communicate often, surface risks early with options, and highlight opportunities for smart growth. The result is consistent delivery, fewer surprises, and clear momentum.

✍️​ Experience: You have 2-5 years of successful hands-on paid media management experience in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role. You have experience leading and managing large media budgets for retail and e-commerce brands, with hands-on experience across paid media platforms including Meta, TikTok, Pinterest, and Reddit. Ideally, you also have experience with programmatic display advertising.

📚 Education: Ideally, you have a bachelor's degree in marketing, science, or a related field.

🔢 Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results. You also have experience with platform-native reporting, GA4, and Looker Studio.

💬​ Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.

🧪 Experimentation: You have hands-on experimentation experience, including running A/B tests on audiences, creative, landing pages, or offers and turning results into rollout decisions.

🖥️​ Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.

🤑 Competitive salary. We offer a market-rate salary of up to $85,000.00 USD/year, based on experience.

💰 Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.

🏠 USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.

🌴 Time off made easy. Take advantage of our unlimited PTO policy.

🏥 Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.

📈 Secure your future. Participate in our 401k program with a company match.

🌱 Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.

💻 Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.

🥳 Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.