The Paid Media Specialist will execute and optimize paid media campaigns on Google Ads and Facebook Ads, manage budgets, analyze performance, report insights, and collaborate on ad creative concepts to enhance marketing effectiveness.
This is a remote position.
We are looking for a Paid Media Analyst to join our team in Argentina. Your focus will be executing and optimizing paid media campaigns across Google Ads and Facebook Ads, ensuring strong performance and continuous improvement. You'll analyze data, manage budgets, and provide insights to enhance campaign effectiveness. You will also be using Marketing automation No-code tech (Zapier, Hubspot, Airtable) among other tech Google Drive and Suite + Notion to work upon improving our marketing automation for our clients. You will help execute and improve the various different processes of improving our client's workflow and output for marketing results.
- Campaign Execution:
- Launch, optimize, and monitor day-to-day Google Ads and Facebook Ads campaigns.
- Manage budgets, analyze performance data, and recommend changes to improve ROAS and CTR.
- Launch, optimize, and monitor day-to-day Google Ads and Facebook Ads campaigns.
- Reporting & Analysis:
- Compile and interpret performance reports, using data to inform next steps.
- Present insights and recommendations to the Paid Media Lead and relevant stakeholders.
- Compile and interpret performance reports, using data to inform next steps.
- Ad Creative & Copy:
- Provide input on ad concepts, especially around messaging and target audience.
- Collaborate with copywriters and designers to ensure the final ad creatives meet performance goals.
- Contribute to brainstorming sessions for new ad angles and creative tests.
- Provide input on ad concepts, especially around messaging and target audience.
- Strategic Contributions:
- Participate in campaign planning sessions, bringing data-driven insights to guide adjustments and new directions.
- Stay updated on emerging paid media tools, algorithms, and best practices across Google and Facebook.
- Participate in campaign planning sessions, bringing data-driven insights to guide adjustments and new directions.
- Minor Design Edits (Good to Have):
- Make small edits in tools like Adobe Photoshop or Canva to adjust creative assets (e.g., resizing images, adding text overlays).
- Make small edits in tools like Adobe Photoshop or Canva to adjust creative assets (e.g., resizing images, adding text overlays).
Requirements
- Experience:
- 5+ years in a paid media or digital marketing position, preferably within an agency environment (though not mandatory).
- Hands-on experience managing Facebook/Meta Ads and Google Ads accounts.
- 5+ years in a paid media or digital marketing position, preferably within an agency environment (though not mandatory).
- Skills:
- Analytical Mindset: Advanced knowledge of data interpretation, campaign optimization, and performance analytics.
- Tool Proficiency:
- Google Ads, Meta Ads Manager, Google Analytics (GA4 a plus), and standard reporting tools (Data Studio, Excel/Google Sheets).
- Basic knowledge of Adobe Photoshop, Canva, or similar design software (preferred but not required).
- Google Ads, Meta Ads Manager, Google Analytics (GA4 a plus), and standard reporting tools (Data Studio, Excel/Google Sheets).
- Communication: Strong English language skills (both written and verbal) to contribute to ad concepts and present findings clearly to the team and clients.
- Attention to Detail: Thoroughness in setting up and monitoring campaigns; ability to catch small details that matter in performance measurement.
- Analytical Mindset: Advanced knowledge of data interpretation, campaign optimization, and performance analytics.
- Personality & Culture Fit:
- Self-motivated, with a willingness to learn and adapt quickly to new strategies or platform updates.
- Comfortable collaborating and taking direction while also offering suggestions to improve outcomes.
- Organized, able to juggle multiple campaigns and deadlines simultaneously.
- Self-motivated, with a willingness to learn and adapt quickly to new strategies or platform updates.
Benefits
- Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.
- Strong work-life balance culture
- Flexible work arrangements
- Flexible working time
- Gifts for special days
- Competitive payment structure.
- Competitive Bonus structure.
- Full REMOTE Work.
- 18 working days off.
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