The Regional Marketing Manager - Central will join a marketing and sales alignment team focused on driving aggressive pipeline growth within the Central region. This role is critical for translating corporate marketing objectives into high-impact, localized demand generation programs to increase brand presence and accelerate deal cycles across key accounts. The successful candidate will operate remotely within the region and be responsible for the full execution and analysis of regional go-to-market strategies.
Responsibilities
- Develop and implement a comprehensive, data-driven regional marketing plan specifically for the Central to meet defined sales pipeline and revenue targets.
- Execute core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives.
- Track and measure the effectiveness (ROI) of all regional campaigns using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, providing regular KPI reports to leadership.
- Align and enable the regional sales team by creating localized collateral, presentations, and outreach templates, and co-marketing with channel partners.
Minimum Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B marketing, with a focus on regional or field marketing.
- Proven experience developing and executing market-specific strategies in the Central regions
- Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
Preferred Qualifications
- Experience marketing within the technology, cybersecurity, or SaaS industry sectors.
- Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns.
- Documented expertise in managing and reconciling a regional marketing budget.
- Experience leading the planning and execution of regional trade shows and customer events.
- Experience with localizing corporate content and case studies for a specific regional audience.
- Post-graduate degree (e.g., MBA) or equivalent advanced experience.
#LI-LW1 #LI-REMOTE
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
About Axonius:
Axonius transforms cyber asset intelligence into actionability. With the Axonius Asset Cloud, customers preemptively tackle high-risk and hard-to-spot threat exposures, misconfigurations, and overspending. The integrated platform brings together data from every system in an organization’s IT infrastructure to optimize mission-critical risk, performance, and cost measures via actionable intelligence.
Covering cyber assets, software, SaaS applications, identities, vulnerabilities, infrastructure, and more, Axonius is the one place to go for Security, IT, and GRC teams to continuously drive actionability across the organization. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius supports millions of assets for leading customers across industries and around the world.
Axonius makes it a priority to invest in our people with competitive compensation and benefits, growth opportunities, community-building, and so much more. Learn more about benefits at Axonius.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
Axonius participates in E-Verify. To learn more, please review the E-Verify Participation Poster (PDF) and the Right to Work Poster (PDF). By submitting your application to us, you acknowledge that your personal data will be processed in accordance with our Global Job Candidate Privacy Notice.
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