New Business Content Specialist

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Oversight, management, and creation of written materials to support sales and marketing efforts for the CTI organization. Authors RFP responses, proposals, marketing materials, presentations, regular blog and LinkedIn content, coordinating with internal teammates as necessary. Actively participates in internal sales meetings, generates concepts for sales and marketing initiatives, provides conference support and other similar task types. Independently manage role specific tasks associated with sales and marketing opportunities using the Brown & Brown Client Relationship Management (CRM) and task management tools. Positively impact company growth by creating highly effective promotional materials.

Essential Duties and Functions include the following:

• Create sales and marketing materials for the CTI organization
• Design proposal content tailored for varied target audiences
• Support the sales and marketing team throughout the RFP process by leading the content management and overall response process
• Develop, maintain and lead the continual RFP response library process
• Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity and brand consistency
• Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides and other marketing pieces as requested
• Maintain and lead creation of the presentation slide content library and the process to review and update the content annually
• Develop, maintain and lead the continual case study library and the process to review and update the content annually
• Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary
• Support conference material development as requested
• Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization
• Develop, manage and lead content ideas and creation for the CTI website including management Search Engine Optimization (SEO) reporting and management of updates based on the reporting results
• Actively participate in regularly scheduled internal sales meetings
• Lead, develop, implement, and support the Annual Marketing Plan for CTI
• Other duties may be assigned

Competencies:

• Planning/organizing—the individual prioritizes and plans work activities and uses time efficiently.  Makes good and timely decisions that propels our company forward
• Interpersonal skills—the individual maintains confidentiality, remains open to others' ideas and exhibits willingness to try new things.  Creates an environment where teammates feel connected and energized
• Written and Oral communication—Communicate a concise message that resonates every time.  The individual speaks clearly and persuasively in positive or negative situations and demonstrates group presentation skills 
• Problem solving—Create innovative ways for our customers and our company to be successful.  The individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully and maintains confidentiality 
• Quality control—the individual demonstrates accuracy and thoroughness and monitors own work to ensure quality
• Adaptability—the individual adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events  

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Required

• Bachelor’s degree with a Marketing or English emphasis
• 3+ years’ experience in sales/marketing communications
• 2+ years’ experience in the healthcare benefits industry
• Project lead experience
• Exceptional writing and editing skills
• Independent research skills
• Proficient with MS Office Suite and Adobe Creative Suite

Preferred

• Client Management Relationship (CRM) tool management experience
• Marketing plan development experience
• LinkedIn experience
• Website content management experience

Pay Range

The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance  
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement 
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more. 

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations. 

The Power To Be Yourself  

As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.