MKT Sr Lead Specialist-Remote

We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.

We’re seeking a Sr.Lead Operations Specialist to own and scale our lead-management stack across RingLead, Salesforce, and 6sense, turning GTM signals into fast, accurate, and intelligent routing that connects marketing activity to revenue. You’ve run high-volume lead ops and consistently deliver sub-fifteen-minute speed-to-owner with 99%+ assignment accuracy. You’re fluent in Salesforce administration (workflows, validation, field mappings) and hands-on with routing tools, lead-to-account matching, and 6sense intent to drive prioritization and account-based routing. You treat data quality like a product, owning dedupe, normalization, enrichment, standards, alerts, dashboards, and audits. You are analytical and process-driven, instrumenting SLAs, building reports and dashboards for volume/speed/conversion, testing and documenting routing strategies, and partnering closely with Sales, RevOps, and Marketing to remove friction. Calm under pressure and clear in your communication, you resolve edge cases and incidents with a service mindset.

Build & optimize

• Design and maintain routing rules in RingLead aligned to territories, ownership, and priorities.
• Configure round-robin, priority, and custom logic by source/segment.
• Achieve <5-minute speed-to-owner with 99%+ accuracy.

Territories & assignments

• Manage geo/industry/segment mappings and ownership rules.
• Execute reassignments during team or territory changes.
• Enforce account-based routing that honors customer relationships.
• Align with Sales Ops on coverage and capacity.

Monitor & troubleshoot

• Proactively track routing health; surface bottlenecks and failures.
• Resolve misrouted/stuck leads and assignment errors.
• Build alerts & dashboards; run regular audits for accuracy/compliance.

Lead hygiene

• Use RingLead to dedupe, normalize, enrich; enforce data standards.
• Automate pre-routing cleansing workflows.
• Monitor completeness/accuracy and drive funnel improvements.

6sense integration & intent

• Configure 6sense ↔ Salesforce; sync buying stage and intent.
• Enrich lead records; apply scoring/segments to routing priority and follow-up.
• Partner with Marketing on account-based plays.

Salesforce data stewardship

• Maintain clean lead/contact data, field mappings, picklists, and related objects.
• Implement validation and data entry standards.
• Coordinate lead lifecycle/status with Marketing Ops.

Continuous improvement

• Analyze lead flow to remove friction and improve speed-to-lead & conversion.
• Test/iterate routing strategies; document SOPs.
• Train GTM teams on lead management best practices.

Reporting & analytics

• Build salesforce dashboards for volume, routing performance, response times, and conversions.
• Report on SLAs (time-to-route, time-to-contact).
• Segment effectiveness by source, segment, and rep; partner with RevOps and Sales Ops.

RingLead administration

• Serve as primary admin: workflows, matching rules, automation.
• Manage access/permissions and user training.
• Evaluate new features and implement relevant enhancements.

Stakeholder management

• Triage routing requests; communicate changes/updates.
• Gather requirements for new scenarios; set expectations on feasibility and timelines.

Technical

• 3–5 years in Marketing/Sales/Revenue Ops.
• Salesforce admin proficiency (workflows, validation rules).
• Hands-on lead routing tools (RingLead, LeanData, Traction Complete, etc.).
• ABM platforms (6sense, Demandbase, Terminus).
• Lead lifecycle + lead-to-account matching expertise.
• SQL for analysis/troubleshooting (preferred).
• Compensation 140,000-150,000 plus bonus

Process & analytical

• Design/document complex logic and routing rules.
• Strong reporting/dashboard skills; meticulous data accuracy.
• Process mapping & workflow documentation.
• Translate business requirements into technical configs.

Business acumen

• B2B sales motions (SDR/BDR ↔ AE handoffs).
• Account-based selling & territory management.
• Lead scoring/grading/prioritization.
• Sales team support and workflows.
• Awareness of GDPR/CCPA for lead data.

• RingLead or LeanData certification.
• Salesforce Administrator certification.
• 6sense certification or deep experience.
• MAP experience (Marketo, HubSpot, Pardot).
• High-volume environments (10,000+ leads/month).
• API/middleware (Zapier, Workato, MuleSoft).

• Detail-obsessed: Catch edge cases others miss.
• Calm under pressure: Steady during routing incidents.
• Proactive: Anticipate issues; fix before they escalate.
• Clear communicator: Explain technical topics simply.
• Service-oriented: Trusted partner to Sales.
• Process-driven: Document, test, and roll out with control.

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks:

Alteryx has amazing benefits for all Associates which can be viewed here.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.