Media Insights Manager – Channel Performance & Demand Creation

DIRECTV is seeking a Media Insights Manager to develop performance analysis at the channel level, with a focus on how paid media efforts drive engagement across owned channels and ultimately contribute to demand creation. Reporting to the Sr. Lead, Audience Insights and Portfolio Growth, this role will dive into the performance of specific media sponsorships, placements, audiences, and creative executions—connecting the dots between media investments and traffic growth as a leading indicator of demand.

This position is distinct from broader media measurement roles focused on total media ROI or sales attribution. Instead, it is tactically focused on channel-level performance to fuel top-of-funnel engagement and owned channel activation.

Here is what you’ll do:

• Channel Performance Analysis: Evaluate the effectiveness of individual media channels (e.g., paid social, display, video, sponsorships) in driving traffic and engagement across owned digital properties.
• Creative & Audience Deep Dives: Analyze performance by creative type, message, and audience segment to identify high-performing combinations and areas for improvement.
• Owned Channel Alignment: Connect paid media activity to owned channel KPIs (e.g., site visits, progression to shop, sales) to surface insights that inform planning and optimization.
• Sponsorship & Placement Evaluation: Assess the impact of specific media buys—such as branded content, influencer partnerships, or premium placements—on traffic and engagement.
• Insight Storytelling: Translate data into clear, actionable insights and narratives that support media planning, creative development, and stakeholder decision-making.
• Cross-Functional Collaboration: Partner with media planners, owned content leads, and analytics teams to ensure insights are integrated into campaign strategy and execution.
• Support Test & Learn: Contribute to experimentation by helping define hypotheses, measurement plans, and post-campaign analysis.

What you’ll need to be successful:

• 4 – 6 years of experience in media analytics, digital marketing, or performance insights.
• Strong understanding of paid media execution and its role in demand generation.
• Experience with web and owned channel analytics tools (e.g., Google Analytics, Adobe Analytics).
• Familiarity with media platforms (e.g., Meta Ads Manager, Google Ads, DSPs) and campaign reporting.
• Strong data visualization and storytelling skills using tools like Tableau, Power BI, or Looker.
• Ability to synthesize large data sets into clear, actionable insights.
• Comfortable working in a fast-paced, cross-functional environment.

Preferred Qualifications

• Experience analyzing creative performance and audience segmentation.
• Familiarity with content marketing and owned media strategies.
• Working knowledge of SQL or other data querying tools is a plus.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $72,200 - $131,100

Low (N1): $72,200 - $108,300

Mid (N2): $76,000 - $114,000

High (N3): $83,600 -$125,400

Top (N4): $87,400 - $131,100

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits – when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!