Advertising Measurement Specialist

Realize your potential by joining the leading performance-driven advertising company! 

As a Measurement Specialist based in New York, you will be responsible for developing and leading measurement strategies to help advertisers accurately measure the impact of Taboola within their broader media mix. You will focus on data-driven insights, attribution methodologies, incrementality testing, and performance analytics to optimize advertisers’ investments. Working closely with advertiser clients, sales, product, and data science teams, you will ensure that measurement frameworks drive business growth, efficiency, and adoption of Taboola’s solutions.

To thrive in this role, you'll need:

• 5+ years of experience in digital marketing analytics, ad tech, measurement, or attribution 
• Strong understanding of advertising measurement frameworks, including incrementality testing, lift studies, and attribution modeling
• Experience with Google Analytics, Google Tag Manager, Campaign Manager, Facebook Attribution, Adobe Analytics, or similar measurement tools
• Hands-on experience with conversion tracking, event-based measurement, and marketing data analysis
• Ability to work with large datasets, interpret data, and present clear, actionable insights to stakeholders
• Strong communication skills with the ability to present complex measurement concepts to non-technical stakeholders

Bonus points if you have:

• Familiarity with SQL, Python, or R for data analysis
• Understanding of server-to-server tracking, consent mode, and enhanced conversions

How you’ll make an impact:

As a Measurement Specialist, you’ll bring value by: 

• Pitching advertisers on measurement solutions, including server-side tracking, consent management, and first-party data strategies.
• Developing and implementing measurement tactics to assess campaign effectiveness on Taboola, defining KPIs aligned with business objectives (e.g., ROI, ROAS, LTV).
• Analyzing campaign reports to generate clear, actionable insights and educate clients on advanced measurement tools like offline conversion tracking and predictive analysis.
• Collaborating with product, data science and engineering teams to implement new measurement methodologies that enhance tracking accuracy, and pitch clients on new capabilities.
• Assisting advertisers in integrating first-party data, API-based tracking, and predictive analytics into their measurement stack.
• Working with sales, AMs, and product marketing teams to develop a measurement-driven sales pitch.
• Serving as an internal expert on attribution and measurement methodologies, assisting teams in understanding how to position Taboola’s value effectively.
• Managing end-to-end solution delivery for multiple projects, from requirement gathering and technical scoping to execution and performance analysis.

Why Taboola?

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
• Well-being: Enjoy comprehensive benefits (health, dental, vision, 401k matching), pre-tax commuter benefits, a fully stocked kitchen, and various gym partnerships.
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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