Marshalls Marketing Manager

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you’ll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world’s leading off-price retailer. 

Job Description:

The Opportunity: Contribute To The Growth Of Your Career. 

Marshalls is one of the nation’s leading off-price family retailers with more than 1,200 stores across the country. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls hustles to get the good stuff™ so shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, men, kids, and home merchandise - all at amazing prices!

The Marketing Manager, Marshalls, joins a team of leaders responsible for implementing programs with the intention of driving short- and long-term growth for the brand! Marketing Managers bring a strong understanding of the marketing landscape, channel guidelines and can effectively translate brand priorities, insights and data into planning and execution.

Reporting to the Manager of Marketing, Marshalls, this role is specifically responsible for driving earned and social purpose strategies & programming developed to earn media and consumer attention, drive consideration of the Marshalls brand and fuel brand love. The Manager will also work closely with internal and agency partners to deliver a meaningful and enduring connection with Marshalls among consumers, media partners and associates.

Who We Are Looking For: You.  

• Lead execution of earned media strategy and programming – including multi-channel campaigns, brand & product-focused efforts, ongoing media relations, new store openings, and more; serving as brand spokesperson as needed
• Advise the development and execution of social purpose strategy and initiatives, including the Marshalls Good Stuff Social Club events & digital content, the Marshalls Good Stuff Accelerator Program, and our non-profit partnerships
• Partner regularly with cross-functional marketing leaders & peers to develop and implement fully integrated plans
• Serve as key day-to-day client contact for PR agency; supervise execution, adherence to timelines and ensure we’re meeting program & annual goals
• Be responsible for point-of-sale fundraising campaigns, working closely with Store Ops and non-profit partners
• Display creativity & innovative thinking and in partnership with agency, work to identify and implement new strategies to adapt to the changing media landscape
• Manage the budget for earned & social purpose workstreams
• Supervise the Marketing Supervisor and encourage a culture in which associates feel welcomed, valued and engaged

TJX Marketing is committed to cultivating well-rounded (“general athlete”) marketers who have a collection of experiences and exposures that allow them to respond and flex to the needs of the business; media and consumer landscape – ultimately delivering positive momentum to the business and brand health. Joining our team means that throughout your TJX career, you will hold roles across brands and marketing functions, supporting and contributing to our strong focus of ensuring we meet our consumer needs, while also training and developing talent to best support the business.

Qualifications

• 5+ years of marketing experience for a communications agency or a B2C business, preferably in retail or fashion/home fashions
• Experience managing a full-time employee(s) and/or team
• Excellent written and verbal communication skills
• Strong interpersonal skills resulting in effective communication and collaboration
• Curiosity about fashion/home trends, pop culture, media news and digitally savvy
• Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook and social media
• Ability to build relationships with all levels within an organization
• Deep listening and inquiry
• Collaborative, participatory decision-maker
• Innovative, calculated risk-taker who learns from mistakes
• Travel required (up to 20% of the time) to support media & consumer events

This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote.

Address:

Location: