Website Marketing Manager
About Panorama:
Panorama is a fast-growing national technology company focused on radically improving education. More than 1,500 school systems serving 15 million students across all 50 states have adopted our platform to understand students’ academic and social-emotional strengths and to identify those in need of additional support. School systems turn to our suite of tools to ensure that every child gets the support they need, including school climate and social-emotional learning surveys, tiered intervention planning, and professional development.
Panoramians can choose to work fully remote anywhere within the Continental United States, in-person from our Boston/San Francisco offices, or a hybrid option.
About the Role:
At Panorama Education, our website is a powerful inbound marketing engine, generating leads, brand affinity, product awareness and furthering our vision to create best-in-class content and community for educational leaders. We are looking for a talented website marketer to fuel the performance and growth of Panorama’s largest marketing channel.
In this role, you will lead Panorama’s website marketing strategy, including planning and implementing large-scale projects to improve lead acquisition, user experience, conversion rates, organic search ranking, and interest in Panorama’s product and services.
Responsibilities:
- Own Panorama’s website marketing strategy, including the design, implementation, and analysis of experiments to improve conversion rates and net new lead acquisition
- Optimize new and existing web pages for top Google search ranking using the Clearscope SEO copywriting tool
- Lead and project manage a large-scale website redesign/revisioning project in collaboration with colleagues from product marketing, design, sales, and our external web development agency
- Create and share monthly website reports with stakeholders on key metrics including website acquisition, engagement, conversion, and campaign revenue
- Stay current on website best practices; train and share best practices with other members of the marketing team
This job is for you if you have:
- 3+ years marketing experience managing a lead-generating website or multiple lead-generating websites
- Demonstrated growth metrics improving website lead acquisition and conversion rates
- Demonstrated growth metrics improving organic search ranking for targeted search terms on Google
- Strong copywriting skills and design aesthetic
- Basic understanding of HTML for purposes of small website updates and agency communications
- Demonstrated understanding of diversity, equity, and inclusion
- Demonstrated experience leading projects and serving as project manager, working with multiple stakeholders to hit goals on a timeline and achieving desired outcomes
- Demonstrated enthusiasm for collaborating with colleagues across departments and disciplines
About Panorama’s Marketing Team:
On Panorama’s marketing team, we strive to create content and experiences that educational leaders love. From weekly blog posts, resources, and professional learning, to customer meet-ups, national conferences, and virtual summits, to thoughtful product marketing and partner relationships, our work is high-quality, research-backed, and asset-based. Behind the scenes, we’re a relationship-first and learning-focused team that commits to hitting our ambitious growth goals critical to our mission to radically improve education for every student.
Panorama excitedly hosts two in-person "all team meetings" a year. All Panoramians attend and travel/hotels are provided. (Paused due to Covid)
Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer. Panorama also has a policy on maintaining a drug-free workplace.