Web Marketing Manager
The world loves Postgres. If you work with developers or data scientists or anyone wrangling data, you’ll probably see a sticker with the tusks and trunk of the Postgres elephant on the lid of a nearby laptop. EDB has a lot to do with that.
We’ve been major contributors to Postgres since the beginning, and we are proud to call thousands of boundary pushing customers our partners. Proud though we are, we are not resting on our laurels. There’s plenty of work to do. The good news is that everything we do will impact Postgres, which is to say that it will impact the world. No pressure.
EDB’s Web Marketing Manager will create compelling, effective, and innovative digital experiences that result in the growth of the business. Reporting to the Senior Director, Website Strategy and Operations will lead large initiatives such as language sites, ecommerce and integration/consolidation of sites. They will partner with marketing, brand, content, web operations, dev ops, legal, and design teams to lead work streams.
Join the EDB Marketing Operations team to create amazing web experiences!
Responsibilities:
- Creates cohesive web experiences across multiple domains through user research, segmentation, competitive assessments and alignment with business priorities
- Directs the design and content team in creating the optimal user experience through compelling user journey, design and content plans
- Creates local language site requirements, identifies tools and sets processes to manage sites effectively
- Manages website personalization and SEO plans that are tailored to specific audiences
- Creates requirements for site enhancements to improve the user experience and ensures final output meets requirements
- Measures and communicates success through data-driven metrics
Required Qualifications:
- 5-10 years of experience in marketing with an understanding of web content, standards, and optimization for B2B SaaS
- Experience leading and project managing complex site migration projects
- Experience creating process flows and wireframes
- Experience identifying target audiences and building website experiences that inform and motivate users to encourage them to move through the funnel
- Experience optimizing and testing websites, landing pages, and the user funnel with expertise in conversion rate optimization using heat map, click data, analytics
- Deep knowledge of Google Analytics, heat map tools similar to Hotjar, user funnel data reading and interpreting
- Working knowledge of front-end and back-end web development (preferably Drupal) and the design limitations and capabilities
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We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We’d love to hear from you and we want you to apply!
EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company’s integrity.
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