Agero + Swoop
As the driver assistance category leader, we're at the forefront of a major industry transformation.
Medford, MA

Vice President, Consumer Engagement Marketing at Agero + Swoop

| Greater Boston Area
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About us:

Agero is the market leader of next generation software-enabled driver safety services and technology, pushing the limits of big data to transform the entire driving and car ownership experience. The majority of leading vehicle manufacturers and insurance providers use Agero’s roadside assistance, accident management, dispatch, consumer affairs and telematics innovations to strengthen their businesses and create stronger, lasting connections with their customers. Together, we’re making driving smarter and safer for everyone.

About the Role:

The VP of Consumer Engagement Marketing plays a critical role influencing “C” consumers within a complex B2B2C setting. The VP will be responsible for the strategic development and execution of a new consumer engagement capability. This capability will not only continue to support efforts to reach consumers indirectly in collaboration with our B2B client initiatives, but also to directly engage with consumers on new business models and products that are DTC in nature.

A successful candidate will need to be agile juggling channels/touchpoints, products, services and different revenue models along all points of the vehicle ownership and assistance lifecycle.  

Reporting directly to, and working closely with the Chief Marketing Officer, this VP will have a direct hand in the development and execution of all consumer facing initiatives building the capability from the consumer up.  While the role sits within the marketing function it has the potential to become a start-up new line of business owning its own P&L. 

The VP will also work closely with Product & Technology, B2B Marketing, and our Insurance and Automotive business leaders.  The VP will also manage selective agencies and vendors as needed to execute strategies.

Through each consumer initiative the goal is to engage with consumers before and during their driver assistance needs building the underlying awareness, challenging the misperceptions rampant in the industry that act as barriers to category usage, and trafficking them to the appropriate digital intake channel so they can get the assistance they need quickly and efficiently.

At Agero we are committed to promoting the digitalization of our industry and look for candidates that are experienced in the digital tools required to impact consumer usage.  These include google analytics, search capabilities, omnichannel media mix, and consumer web/mobile app design. 

The Day to Day:

  • Develops opportunities plans for each segment of the market utilizing both the B2B2C and DTC pathways
  • Builds and executes on the DTC strategy for wholesale to the public product offerings
  • Creates bottoms-up business plans for resources required matched with potential ROI over 1, 3, 5  year planning for each segment opportunity for prioritization
  • Regularly engage with progress reports and steering - championing consumer engagement marketing throughout the organization
  • Attends frequent client reviews, spreading the value story of consumer engagement
  • Leads all efforts to improve client to customer branded CRM
  • Contributes to the development of appropriate linkages between marketing function and other disciplines within the organization.

Education, Experience & Other Attributes:

  • Bachelor’s degree or equivalent experience. Master’s a plus.
  • 5+ years experience in complex B2B2C and/or DTC marketing with at least 2 years in a leadership role in marketing programs or operations.
  • Must have experience at a top tier brand name consumer facing digital organization
  • Must have experience with advanced digital marketing tools for search:  google analytics, hubspot and the like
  • Must have experience with MVP (minimum viable product) launches and rapid AB testing to learn fast and adapt as we go
  • Creative strategic thinker
  • Excellent verbal and written communication skills combined with good organization skills required. 
  • Manages complex relationships requiring leadership and problem solving skills. 
  • Ability to multi-task across multiple business units and departments. 
  • Possesses excellent teamwork skills with an ability to overcome obstacles to consistently achieve results on time and budget.
  • High energy and flexibility; ability to thrive in a growing business and ever-changing environment.
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Where we are

We're located in thriving Medford, MA, along the picturesque Malden River, with close access to the MBTA, I-93, restaurants, shops & downtown Boston.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
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    • MongoDBDatabases
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    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • TrelloManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • Constant ContactEmail
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What are Agero + Swoop Perks + Benefits

Agero + Swoop Benefits Overview

Agero is focused on providing a resource rich, creative environment driven by exciting work as well as a multitude of opportunities to accelerate your technology career. In support of this mission, we offer a wide range of benefits to include:

- Flexible time off policy
- Rich opportunities to volunteer and give back to our surrounding community through groups such as "read to a Child" and the Mystic Rivershed Cleanup organization
- Tuition reimbursement
- A robust game and entertainment room complete with the latest and greatest gaming systems
- Weekly happy hours
- Robust internal career development programs designed to support the growth of each employee's career
- World class onsite gym complete with spinning, yoga and much more!

Culture
Volunteer in local community
Read to a Child, Mystic Rivershed Clean up.
Friends outside of work
Eat lunch together
Intracompany committees
You will have the opportunity to help with: identifying the latest additions for our game rooms, discussing how to better communicate across the org or planning events.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Agero employees can contribute up to $2,750 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of pre-disability earnings.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Employer covered life insurance is equal to 1x an employee's annual salary. Employees also have the option to purchase supplemental life insurance up to 5x their annual salary.
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Agero provides employees with a 401(k) matching plan managed by Fidelity Investments. We match 100% of the first 2% of contributions, and 50% of the next 4% of contributions.
Performance Bonus
Whether you are an engineer or a contact center representative, a piece of your annual compensation is delivered via an annual bonus, paid 2 per year. Target bonus amounts vary by role.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Agero sponsors summer BBQ's as well as a halloween extravaganza complete with in house trick or treating, haunted houses and best costume contests for the children of employees.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Whether it's personal development or for general education about our business, Learn at lunch is a big part of who we are!
Promote from within
Continuing Education stipend
Time allotted for learning

Additional Perks + Benefits

We’ve got the benefits you’re used to and some you aren’t – including flexible health and dental care from your choice of doctors. We take care of the time off and allow you to make decisions about how much you want to carry over from year to year so you can recharge your batteries and achieve harmony both inside and outside of the workplace. How many places set you up with laptops and two monitors as standard fare? We’ve got more discounts and perks than you can count on 2 hands – and they are meaningful! Plus we offer a free subscription to the CC Motor Club.

An Insider's view of Agero + Swoop

How would you describe the company’s work-life balance?

Agero allows me to have the work-life balance I need. The company understands and cares that employees have things they need to deal with outside work. Agero is the most flexible company I have ever worked at in accommodating the chaotic schedule I sometimes have to work; I arrange my life first and know it’s ok to make my work fit in around that.

Cathy

Senior Manager, Data Science

How has your career grown since starting at the company?

The Agero team has supported my career growth in two ways, by helping identify my strengths and creating a role that plays to those strengths. They value their employees and frequently expose them to new opportunities. They have created an increasingly unique environment with relatively high job security, fun work, and high career growth potential.

Richard

Chief of Staff

What is your vision for the company?

To deliver exceptional, modern & seamless roadside assistance, accident management & connected vehicle experiences to customers worldwide. We’ve long been a leader in the US & are transforming the industry not just here but globally, creating new experiences for the consumer, client, call center agent, service provider, dealership & repair shop.

Jeff

Chief Strategy Officer

What makes someone successful on your team?

My team is comprised of Program Managers who are responsible for driving delivery across most of the organization. Those who are most successful are proactive, solution-oriented, and skilled collaborators, have a natural and relentless curiosity, and both embrace and evangelize change. Of course, great discipline and organization skills help too!

Stefanie

Director, Program Management

Agero Careers In Medford
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