Aura helps customers monitor, manage, and protect against the risks associated with their identities and personal information in a digital world. With adaptive technology, a seasoned team, and a first-of-its-kind product suite, Aura enables customers to manage disparate cybersecurity needs with ease. Backed by premier investors, WndrCo, General Catalyst, and Warburg Pincus. Aura's category-defining business is a holistic personal digital security platform that unites best-in-class privacy, identity, and security products.
Trusted by more than 2 million customers, Aura has a team of more than 450 people worldwide and revenues over $200 million. Most importantly, this trajectory continues to show momentum and is supported by strong organic growth in addition to strategic customer acquisition. Aura's leadership team has seen similar success before, having grown a start-up to a valuation of over $3 billion prior to exit. With a clear vision, strong alignment, and strategic M&A execution, Aura has assembled a stellar team and built a unique culture with incredible employees. Join us for the ride!
Responsibilities
About the Role:
The Senior Marketing Manager will create and execute on a strategy for brand awareness and demand generation for the Employee Benefits (EB) area of the business. Ultimately, they will be responsible for awareness and top of the funnel leads.

• The role reports to the Marketing Leader for Aura's EB business.
• The role will be part of an innovative team, working in a fast-paced environment in a high-growth area of the business.
• The role will be a vital part of the team, helping the EB business meet its aggressive sales goals.

Responsibilities:

• Generate brand awareness among employers, benefits brokers, and other alternate channels leveraging the D2C marketing and PR teams' efforts and developing separate efforts for EB.
• Develop content (blogs, infographics, videos, eBooks, etc.) to educate buyers on market problems/trends and Aura solution.
• Create and execute on a strategy to leverage content in social media, SEO efforts, retargeting ads, website development, etc.
• Arm Business Development Representatives with lead gen content and tools to execute on campaigns.
• Work with 3rd party organization, associations, vendors and partners to generate awareness and demand in different markets.
• Track and report on the effectiveness of all marketing activities and adjust as needed.

Qualifications
Qualifications:

• 10+ years experience in B2B marketing, lead gen, PR, and brand in the software or technology industry
• Proven track record working in a high-growth, fast paced company
• Knowledge of Salesforce CRM and Pardot, including setting up and reporting on campaigns. Experience with High Velocity Sales is a plus.
• Experience with Google Suite is a plus
• Excellent writing skills with examples
• Graphic design experience a plus

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on "protected categories," Aura is committed to being an inclusive community where all feel welcome. Whether blatant or hidden, barriers to success have no place at Aura.