Aura's mission is to make the internet safer for everyone. Our all-in-one digital security solution makes it simple and easy for consumers to protect themselves from identity theft, financial fraud, and online threats. Aura's products are used everyday by more than 1 million people to safeguard themselves and their families from the constant and ever-evolving threats online.
As part of the Product Marketing team, you'll own and drive a comprehensive go-to-market strategy for Aura's core products, with the goals of increasing brand equity, customer subscriptions, and revenue. You'll also partner closely with various cross-functional teams such as Growth Marketing, Product, Design, Analytics, Sales and more to drive business goals by developing insights-driven products and marketing campaigns.
The Product Marketing leader we're looking for is customer-centric, data-driven, well-organized and results-oriented. They must be an excellent cross-functional collaborator with strong written and oral communication skills.
If this sounds like you, we'd love to speak with you!
Responsibilities

• Define and lead go-to-market strategy through research-driven customer segmentation and competitive/market analysis; includes owning the messaging and positioning, pricing, user education strategy, channel mix strategy, and creative development

• Work cross-functionally with multiple teams-such as Product, Design, Analytics Marketing, Sales, and PR-to drive product GTM launches or campaigns. Must be highly-organized, collaborative, and deliver campaigns built on sound financial targets and high-quality marketing assets

• Own overall messaging and positioning of product, and ensure all go to market functions (i.e., Sales, Marketing, Customer Success) are commercially ready, including understanding of product functionality and messaging

• Help drive business growth and improve ROI by identifying and testing new marketing channels and promotional campaigns. This includes partnering with the Marketing Growth and Brand team on develop channel test plans and/or promotional campaign strategies, which may involve developing assets like landing pages, digital ads, and more

• Conduct research to understand the market landscape, competition, and customers of your product. Package insights to drive ongoing differentiation and share with Product, Marketing, and customer-facing teams.

Qualifications

• Bachelor's degree or equivalent practical experience
• 8+ years experience in marketing
• 3-5+ years in product marketing within B2C
• Experience running promotions, pricing, and packaging tests
• Experience in messaging/positioning, market research, A/B testing, cross-functional project management, and multiple marketing channels
• Experience with marketing data analytics, channel optimization, or financial forecasting

Additional preferred qualifications:

• Experience in digital or cyber security industry a plus
• Excellent communication, analytical and quantitative skills
• Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
• Demonstrated ability to drive measurably successful product launches and campaigns
• Ability to work on multiple projects in a fast-paced dynamic environment

EOE M/F/D/V
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