Senior Product Marketing Manager

| Greater Boston Area

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Marketo, Okta, Outreach, Ellie Mae, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.

About the team

Drift’s Product Marketing brings new products and features to market in order to delight customers. This means the team researches and writes the positioning, enables other internal teams for GTM and manages the launch itself. The product marketing team is focused on crafting and telling a story that connects our deep understanding of our customers and market with the magic of our products.

What you’ll be doing on the team:

In one month you'll

  • Have spoken to dozens of customers (or listened to their calls)
  • Have used our product extensively, including building chatbots and setting up an account for a new customer
  • Have written a case study about a Drift customer 
  • Have written a positioning doc for an upcoming product launch 
  • Meet with key members of our customer and product management teams
  • Taken ownership of our weekly product announcement engine

By month 3 you'll

  • Have taken complete ownership of your area of the Drift Chat product 
  • Have managed a launch for at least one new feature
  • Have mastered the Drift product and a deep understanding of the industry
  • Fully understand our internal ecosystem and be able to collaborate cross-functionally

By month 6 you'll

  • Have successfully launched multiple new features to market and improved our launch engine
  • Have a deep understanding of our customer’s needs and how our product solves their problems 
  • Know the magic that connects our product with our customers and embed that into every launch you manage, content you write and conversation you have
  • Built several new engines for our GTM motion

About you and what type of skills you’ll need:

  • Minimum 2 years of product marketing experience at a SaaS company 
  • You have strong writing skills and many examples of your work
  • You can research, dig beyond what’s on the surface and uncover the truth
  • You are inherently curious and ask a lot of questions
  • Bonus points if you’re a marketing or sales nerd, you eat, breath and sleep this stuff
  • Bonus points if you’ve been a Drift customer


Drift is committed to being an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected] 

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Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!

Drift

Team

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
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